The Ad Tech Blog

JUNE 18, 2024

Effective media planning is crucial for optimizing ad frequency. Media planners must carefully analyze data and consumer behavior to determine the optimal frequency for their campaigns. Using tools like A/B testing and consumer feedback can help advertisers find the sweet spot for ad frequency.

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A/B Testing Conversion Rate Machine Learning Click Through Rate 130

Digiday

AUGUST 27, 2024

MiQ, a global programmatic media partner, collaborated with Experian to enhance its identity spine and address the challenges of a cookieless era. Intuit Mailchimp, the leading AI-driven platform for email and marketing automation, earned a finalist slot for Best Personalization and A/B Testing Platform.

A/B Testing 87

A/B Testing Click Through Rate Cookies Communications 87

Single Grain

SEPTEMBER 8, 2020

One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. In other words, focus on increasing your click-through rates. . What Is Click-Through Rate (CTR)? Click here to learn more and get started.

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

Martech

MARCH 18, 2024

Tracking marketing campaigns: Google Analytics allows you to set up campaign tracking, enabling you to measure the effectiveness of different marketing channels, such as social media, email, or paid ads. These tools provide a solid foundation for small organizations to start their data-driven marketing journey without breaking the bank.

Click Through Rate 114

Click Through Rate A/B Testing Marketing Conversion 114

Single Grain

SEPTEMBER 29, 2020

While it may not have an immediate impact on conversions, using existing paid advertising campaigns to improve your landing pages offers an excellent alternative to traditional methods of conducting A/B testing. The Importance of A/B Testing in E-Commerce. Dive Deeper: * What Is A/B SEO Testing? The answer?

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A/B Testing Click Through Rate Conversion Advertising 98

Single Grain

DECEMBER 15, 2020

. * Best Lead Generation Tactics for Content, Email & Social Media Marketing. 2) Click-Through Rate (CTR). The percentage of subscribers who clicked on the links you have included in the email is the click-through rate. 3) Bounce Rate. 8) Email Forwarding Rate.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Single Grain

JUNE 13, 2023

Having a sound social media strategy is crucial to amplifying your brand’s voice and connecting with your audience. Work With Us Identifying Weaknesses in Your Social Media Strategy The journey to a successful social media strategy begins with acknowledging areas that require improvement.

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A/B Testing Media Marketing Audience 86

Martech

MARCH 26, 2025

Despite the widespread adoption of social media and the rise in SMS and RCS messaging, email remains a vitally important channel for reaching customers and prospects. AI is also used to automate A/B testing, perform sentiment analysis and enhance deliverability. Analytics and reporting capabilities are also advancing.

Click Through Rate 51

Click Through Rate A/B Testing MarTech Mobile Ads 51

Single Grain

JUNE 26, 2020

White space: Too much text can overwhelm visitors (and will likely increase your bounce rate). Prevent this by breaking up large chunks of text with relevant, supporting media, including photos, videos and graphs (in addition to bullet points and sub-headers). Many A/B tests can have surprising results.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Martech

MAY 24, 2024

Metrics B2C automation success hinges on metrics like conversion rates, click-through rates and even email open rates for some marketers. B2C marketers are often A/B testing different strategies to optimize campaigns. It’s a comprehensive platform for businesses with a team to use it.

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A/B Testing Marketing Machine Learning Retail 110

Single Grain

FEBRUARY 20, 2025

Leverage multiple outreach channels: Combine cold email, social media, and cold calling to maximize engagement and response rates. A/B test your emails to find what resonates. Social media best practices Personalize your connection request. Includes tools to increase metrics like engagement rates.

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Agency A/B Testing Conversion Rate Communications 52

Single Grain

AUGUST 25, 2020

I also recommend that you create many versions of your ad and split test (aka A/B test) them to see which version converts best. It's very simple: It’s 15 seconds long, the CTA appears early on and most of the promotion is mainly done through overlay text. . * An example of a good video ad is this one from SEMRush.

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Video Ads Retargeting A/B Testing Conversion Rate 145

Single Grain

SEPTEMBER 10, 2019

but what you might not have heard is that higher rankings also increase conversion rates. A study on Quicksprout showed that when they A/B tested landing pages, the longer ones not only performed better, but also had more qualified leads. Click-through rate (CTR) is a direct ranking factor.

Marketing 112

Marketing A/B Testing SEO Banner 112

Martech Series

JULY 1, 2022

In addition to the cost-free creation of beautiful email campaigns, the marketing tool allows the user to use A/B testing for the campaign setup page. Once the effectiveness of email templates has been evaluated and the best ones identified, the campaign can be carried out at a consistent and copious rate by automating the process.

Click Through Rate 86

Click Through Rate A/B Testing Marketing MarTech 86

Spoton Digital Media

FEBRUARY 20, 2023

Flashy new marketing tactics, social media, paid ads, and video strategy can push email to the bottom of your priority list -- which is a likely mistake. A post on social media is not guaranteed to get in front of your audience. When you build an audience through email, you own the audience. An email list belongs to you.

Marketing 97

Marketing A/B Testing Click Through Rate Audience 97

Martech

MAY 11, 2023

An ESP might have marketing automation components or social media tools, and a CDP might have built-in analytics and its own ESP. Reporting and analytics: ESPs provide detailed reports and analytics on email performance, including open rates, click-through rates and conversion rates.

Marketing 110

Marketing A/B Testing Click Through Rate MarTech 110

Martech

SEPTEMBER 18, 2024

Be there: Make your brand discoverable Being there means ensuring your brand is visible wherever your audience is looking for information or solutions — whether that’s on Google, social media or other digital platforms. Use A/B testing to refine content and messaging for each micro-moment.

Conversion 63

Conversion Conversion Rate Click Through Rate A/B Testing 63

Single Grain

JULY 25, 2023

As an agency backed with years of experience, we’ve honed our methods and designed a supremely effective social media content calendar template. We encourage you to use this as a launchpad for your own brand’s social media content calendar. Determine what you aim to achieve through your social media efforts.

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Media Click Through Rate A/B Testing Audience 52

Single Grain

AUGUST 12, 2021

Related Content: * How to Write Content for People and Optimize It for Google * How to Write Hero Headlines to Skyrocket Click-Through Rates * 30 Ways to Come Up with Great Ideas for Your Blog Posts. Now let's learn how to create strong SEO page titles that will rank well and get clicks. SEO Page Title Formulas/Templates.

SEO 145

SEO A/B Testing Impressions Click Through Rate 145

AdvertiseMint

JANUARY 18, 2024

Useful blogs encourage subscriptions and social media follows. Maximizing ROI Research and bid on high commercial intent keywords Test ad variations for best click-through rates Show the best landing pages that convince visitors to convert Set targets, monitor stats, adjust bids, and copy per performance SEM and SEO work hand in hand.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Monetize More

JUNE 29, 2023

By analyzing data from various sources, such as social media, browsing habits, and demographic information, AI can piece together a comprehensive picture of each user. Optimizely: Offers AI-powered experimentation and optimization tools for A/B testing, personalized content delivery, and conversion rate optimization.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

Single Grain

SEPTEMBER 30, 2019

Dive Deeper: How to Write Hero Headlines to Skyrocket Click-Through Rates. 4) Test Your Ads for Success. The best PPC professionals in the industry always A/B test their ad creatives, especially the title, in order to improve CTR and conversions. How to Run A/B Tests that Actually Increase Conversions.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Monetize More

MAY 8, 2023

When we want to drive conversions with media at scale, discovery ads can be used to drive sales, sign-ups, or more website visits. When we want to reach new customers with our media, by sharing visually rich ads across feeds on Google platforms, it can help attract potential new customers when they are open to trying new products.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

illumin

MAY 22, 2024

Meta has been at the top of the social media scene since Facebook’s breakout launch in the early 2000s. Meta’s social media portfolio now consists of Facebook, Instagram, Threads, and WhatsApp. Meta’s social media portfolio now consists of Facebook, Instagram, Threads, and WhatsApp. This social media giant is a survivor.

Retargeting 59

Retargeting Click Through Rate A/B Testing Machine Learning 59

Single Grain

JUNE 5, 2019

Consider these numbers : Emails that contain a powerful, single call to action get 371% more clicks than those without. For KISSmetrics, a CTA within a video gets 380% more clicks than their normal sidebar CTAs. 1) A/B Test Your CTA Colors. Dive Deeper: 5 Important Landing Page Elements You Should Be A/B Testing.

A/B Testing 111

A/B Testing Conversion Conversion Rate Banner 111

Digiday

OCTOBER 21, 2022

For the most part, brands today look elsewhere for that performance, pouring significant spend into bottom-funnel tactics like search, display and social media. The final bottom-funnel piece of the story enables advertisers to capture conversion metrics and A/B test different offers in real-time.

Click Through Rate 68

Click Through Rate A/B Testing Conversion Conversion Rate 68

Single Grain

JULY 31, 2023

Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI. Ad Copy and Extensions Effective ad copy and extensions in local PPC ads can improve click-through rates and conversions by providing relevant information and engaging potential customers.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Single Grain

JUNE 5, 2023

With its large user base and global reach, Facebook has positioned itself as an indispensable tool for businesses leveraging the power of social media marketing. Facebook Ads is the advertising platform of the leading social media platform, Facebook. Integrates well with other social media platforms leading to broader visibility.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Spoton Digital Media

JULY 24, 2023

How do they consume media and information? Select advertising channels and social media platforms your audience uses most, and go there. For example, B2B businesses may have more effective social media advertising on Linkedin instead of Facebook. Continue to improve your ads by measuring results and using A/B testing.

A/B Testing 52

A/B Testing Conversion Rate Click Through Rate Education 52

Single Grain

FEBRUARY 1, 2023

Only the best-performing websites have a conversion rate as high as 11%. Ranktracker ) A good website conversion rate is 2-5% across all industries. Mailchimp ) On average, the online retail industry has a conversion rate of 3%. The average conversion rate from SEO is around 14.6% on search engines and $90.80

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Smart-Hub

OCTOBER 24, 2023

Programmatic traffic monetization also enables websites to offer core services for free, such as search engines and social media, while covering operational costs through advertising revenue. This means that ads can be optimized on the fly based on performance metrics like click-through rates, conversions, and engagement.

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Advertising Click Through Rate A/B Testing Header Bidding 52

Single Grain

NOVEMBER 30, 2023

In this post, we’ll dive deep into the world of YouTube videos, focusing on the importance of thumbnails, headlines and A/B testing, and why these elements can make or break your YouTube channel’s performance. If your thumbnail doesn’t catch someone’s eye, they won’t click on your video.

Click Through Rate 52

Click Through Rate A/B Testing SEO Audience 52

Spoton Digital Media

FEBRUARY 20, 2023

Flashy new marketing tactics, social media, paid ads, and video strategy can push email to the bottom of your priority list -- which is a likely mistake. A post on social media is not guaranteed to get in front of your audience. When you build an audience through email, you own the audience. An email list belongs to you.

Marketing 52

Marketing A/B Testing Click Through Rate Audience 52

AdvertiseMint

OCTOBER 20, 2023

This includes ads on mobile-optimized websites, sponsored content on social media platforms, and in-app advertisements. Social Media Marketing: Social media platforms on smartphones and tablets have become central to digital interaction. Here, personalization takes center stage, enhancing customer engagement.

Marketing 75

Marketing Conversion Rate Mobile Ads Communications 75

Single Grain

SEPTEMBER 26, 2019

Social media is another great way to push content out there. He was just writing articles related to social media marketing. Whether you’re posting content on multiple sites that you own, on social media or as a guest poster, it’s important not to publish the exact same content. Replicate (but Don’t Duplicate) Content.

Real Estate 99

Real Estate SEO Banner Click Through Rate 99

AdvertiseMint

FEBRUARY 13, 2024

Step 6: Run A/B Test. Conduct A/B tests by creating variations of your ads to compare their performance. Test different visuals, ad copy, audiences, and placements. With the Facebook Business Manager, you can track click-through rates, conversion rates, and return on ad spend.

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eCommerce A/B Testing Brand Awareness Conversion Rate 52

AdvertiseMint

FEBRUARY 4, 2024

Step 9: Run A/B Tests. Testing different elements of your Facebook ads campaign is key to finding the winning formula. Conduct A/B tests by creating variations with different visuals, ad copy, or targeting options. Regularly check the performance of your Facebook ads campaigns through Audience Insights.

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A/B Testing Advertising Click Through Rate Audience 52