9 Tools for Creating Effective Facebook Video Ads that Convert
Single Grain
AUGUST 25, 2020
I also recommend that you create many versions of your ad and split test (aka A/B test) them to see which version converts best. It's very simple: It’s 15 seconds long, the CTA appears early on and most of the promotion is mainly done through overlay text. As aforementioned, retargeting is extremely effective.
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