Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. 480% more clicks. I also recommend that you create many versions of your ad and split test (aka A/B test) them to see which version converts best. This is because Facebook video ads can generate: 25% more views.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Native advertising isn’t similar to paid social advertising.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

AdvertiseMint

JULY 5, 2023

Check Your Reporting Strategy When you decide what to do with your campaigns, look at the conversion rate, click-through rate (CTR), and ROAS. When looking at them, look back to see what tests you have done on the ads. If you have not tried many of these tests, now is a good time for A/B testing.

A/B Testing 52

A/B Testing CPC CPM Conversion 52

AdvertiseMint

JULY 15, 2023

You can measure which ones work best by using these metrics: Click-through rate (CTR) CTR is the number of people who click on something after seeing it divided by the total number of people who saw it. of people click the ad. If not enough people click on your ads, try different layouts and messages.

Marketing 52

Marketing Conversion Rate SEO Geo targeting 52

AdvertiseMint

JUNE 27, 2023

The multi-advertiser case study conducted by Adobe revealed that the utilization of multi-product ads could result in certain benefits: The click-through rate (CTR) has improved significantly, with an increase ranging from 50% to 300%. Click engagement has decreased costs by up to 35%, leading to lower CPC.

Advertising 59

Advertising Retargeting Video Ads Mobile Ads 59