Martech

FEBRUARY 11, 2025

Nobody wants to feel as if they’ve been taken in by clickbait, which dangles a tantalizing question or statement in the subject line but fails to pay it off in the content. Test multiple biases strategically within a holistic testing framework. Example: “Guess Whats Driving 60% of Our Sales This Month?”

A/B Testing 110

A/B Testing Clickbait Conversion Impressions 110

Ad Monsters

APRIL 13, 2023

The results show that scammers changed tactics around 2020, shifting from using auto-redirects to lure users to malicious domains, to relying on clickbait ads to take them to these destinations. 87% of Clickbait Ads From Just Two SSPs AdMonsters: Your report says that 87% of the clickbait ads you’ve measured stem from just two SSPs.

Clickbait 98

Clickbait A/B Testing Impressions CPM 98

Single Grain

SEPTEMBER 30, 2019

You can even use a clickbait-type headline to compel users to click on your ads – but only if it's genuine (do not fool users into clicking on a headline when the landing page copy does not match!). 4) Test Your Ads for Success. How to Run A/B Tests that Actually Increase Conversions. Get A Free Consultation.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

SEPTEMBER 8, 2020

These days, many power words like these are perceived as clickbait and, as a result, receive 13.9% Don't resort to clickbait or your bounce rate will be through the roof! You can run A/B tests in the software and it monitors everything automatically. Which leads to the next copywriting tip… Power Words.

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

Single Grain

MARCH 3, 2023

Don’t waste your money on gaining clicks with the help of clickbait headlines. This way, you’ll see whether the message itself is good enough or whether you need to A/B test a different angle. Get as specific with ad headlines as your campaign goal requires.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Lemonads

SEPTEMBER 25, 2020

Don’t use Clickbait. They won’t remember it if you offer something they don’t need but chances are they will remember if you clickbait them with something exciting and don’t end up giving them. Some push ad networks allow you to A/B test several sets of ads and landing pages to test them out.

Pop-Up 52

Pop-Up CPC Clickbait A/B Testing 52

InMobi

APRIL 16, 2019

Before we get started, let’s delve into why A/B testing is necessary and how it helps in maximizing campaign performance. For example, if you take a CTR uplift goal, it is possible the optimization efforts takes us towards more clickbait variants that are not high “value.” What are the steps?

ROI 52

ROI Impressions Clickbait Click Through Rate 52