Single Grain

MARCH 3, 2023

Their campaigns are conversion-driven and mostly promote product landing pages – the practice is less popular than the use of educational or entertaining content as a pre-sell landing page. When possible, advertisers should attract audiences with messaging that educates or entertains before moving people to the buying decision.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Single Grain

JANUARY 18, 2024

Avoid Clickbait Tactics: While curiosity and controversy are effective, avoid misleading or sensationalized thumbnails. ❌ Avoid using clickbait or misleading hooks that don’t accurately represent the content of your video. This could be learning something new, solving a problem, or being entertained.

Audience 52

Audience Click Through Rate Clickbait Impressions 52

Single Grain

OCTOBER 1, 2020

The first thing I look at is the quality of the content, because if you’re not giving your reader something of value (whether it’s educational or entertaining), nothing else will matter. An easy way to run A/B SEO tests for specific blog posts on your site is with a tool like ClickFlow (full disclosure: this is our tool).

SEO 111

SEO Pop-Up A/B Testing Click Through Rate 111