A/B Testing Clickbait Impressions 
Martech
FEBRUARY 11, 2025
Ill also include a B2B email example where I combined multiple biases with an appeal to four types of buyers a challenging task but one that delivered impressive results. People who dig into your pricing structure and discover that $149 is your going rate won’t find your offer that impressive and might even feel hoodwinked.
Ad Monsters
APRIL 13, 2023
From 2022 to 2023, his company monitored and analyzed billions of live advertising impressions across premium websites, apps, and SSPs to assess the overall ad quality in today’s digital ecosystem. AdMonsters: Of all the impressions that are filled with ads, what percentage of those ads are scams or malicious?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Single Grain
SEPTEMBER 8, 2020
These days, many power words like these are perceived as clickbait and, as a result, receive 13.9% Don't resort to clickbait or your bounce rate will be through the roof! In Google Search Console, however, you might notice that the query receiving the highest impression count is “video engagement.”. less clicks : Question?
InMobi
APRIL 16, 2019
Before we get started, let’s delve into why A/B testing is necessary and how it helps in maximizing campaign performance. Rather than go with Click-Through Rate (CTR), or Installs per 1,000 impressions (IPM), or even Click to Install (CTI), we recommend optimizing on Actions per 1,000 impressions (APM).
Smart-Hub
MARCH 19, 2024
When designed properly, they can give a strong first impression. CTR (a click-through rate) is the number of clicks compared to the number of ad impressions. Reach is the number of unique users who have seen an ad, while impressions refer to the number of times the ad was displayed.
Lemonads
SEPTEMBER 25, 2020
Don’t use Clickbait. They won’t remember it if you offer something they don’t need but chances are they will remember if you clickbait them with something exciting and don’t end up giving them. The more impressions you get the more bids you win. They’re always full and the line attracts even more people.
Single Grain
JANUARY 18, 2024
Avoid Clickbait Tactics: While curiosity and controversy are effective, avoid misleading or sensationalized thumbnails. Test Different Styles: Don’t be afraid to experiment with different styles and formats to see what resonates best with your audience. Misleading thumbnails can lead to viewer disappointment and harm your credibility.
Expert insights. Personalized for you.
115 
Let's personalize your content