Martech

FEBRUARY 11, 2025

Not all of them apply to marketing, but several that you might not be as familiar with can be equally powerful in shaping your subscribers’ engagement with your email. In this column, I’ll share several cognitive biases that have worked well in my own email marketing and explain how to use them ethically in your campaigns.

A/B Testing 112

A/B Testing Clickbait Conversion Impressions 112

Ad Monsters

APRIL 13, 2023

The surge in malvertising has been a source of concern for Yuval Shiboli , Director of Product Marketing at GeoEdge. The results show that scammers changed tactics around 2020, shifting from using auto-redirects to lure users to malicious domains, to relying on clickbait ads to take them to these destinations.

Clickbait 98

Clickbait A/B Testing Impressions CPM 98

Single Grain

SEPTEMBER 30, 2019

In the words of Google: “ A text ad is a form of marketing communication that advertisers can use to promote their product or service on the Google Network. ”. Dive Deeper: 10 Psychological Hacks to Improve Your Content Marketing. 4) Test Your Ads for Success. How to Run A/B Tests that Actually Increase Conversions.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

SEPTEMBER 8, 2020

One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. Additionally, increasing your CTR will allow you allocate your marketing budget more efficiently, as you can generate more sales with the resources you already have. .

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Get My Free SaaS Marketing Plan What Is Native Advertising? And SaaS marketers should be particularly careful with it.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Lemonads

SEPTEMBER 25, 2020

Advertisers explore various marketing channels to grow and engage their traffic. Social media, email marketing, or SMS are other channels they can use to reach new visitors. How to create effective and profitable push campaigns Now that you’ve found out where the push ad fits in the marketing scheme. Don’t use Clickbait.

Pop-Up 52

Pop-Up CPC Clickbait A/B Testing 52

InMobi

APRIL 16, 2019

This is the virtuous mantra that digital and growth marketers stand by. Before we get started, let’s delve into why A/B testing is necessary and how it helps in maximizing campaign performance. LEARN MORE About the Author Praveen Rajaretnam has over a decade of experience in mobile marketing and growth marketing.

ROI 52

ROI Impressions Clickbait Click Through Rate 52