Martech

DECEMBER 9, 2024

When measuring the impact of creatives, marketers typically rely on circumstantial evidence. And while A/B testing can shed some light, it doesnt get to a granular level. This explains why only 36% of marketers in a recent survey said they are very confident in their ability to track creative performance effectively.

A/B Testing 119

A/B Testing Brand Awareness Communications Marketing 119

Martech

MARCH 20, 2025

This means less time spent editing and refining AI-generated content, making it easier to scale content marketing efforts while maintaining quality and relevance. How it helps you This long-awaited feature helps marketers optimize CTAs by testing different designs and copy to improve conversions.

A/B Testing 98

A/B Testing Conversion Marketing Communications 98

illumin

FEBRUARY 19, 2025

In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. Its a given that strong, strategic marketing can boost growth, but what does this look like for mobile app marketing? Continuously grow your email list Email marketing remains a steadfast way to grow your audience.

Marketing 92

Marketing A/B Testing Audience Conversion 92

Martech

MARCH 10, 2025

Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. Value Proposition: Clearly and concisely communicate what makes your offering unique and how it solves the customer’s problem.

Conversion Rate 112

Conversion Rate Click Through Rate A/B Testing Conversion 112

Martech

DECEMBER 19, 2024

Dig deeper: 7 marketing strategies to conquer decision paralysis How framing your CTA as avoiding a loss can drive action Loss aversion is a psychological principle where people are more driven to avoid losing something than to gain the same thing. Instead, use language that clearly communicates what the user will gain.

A/B Testing 120

A/B Testing Pop-Up Click Through Rate Conversion 120

Martech

APRIL 16, 2025

The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Amazon customer leader, Kenvue; and Sarah Weiss, vice president, head of marketing, Qvest. But the “human in the loop” is essential. from retailers or digital platforms).

MarTech 89

MarTech A/B Testing Retail ROI 89

Martech

MAY 29, 2024

How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference , two marketing leaders discussed this precise task. What they discovered was that marketers need to understand all facets of the funnel and have data ready to make decisions.

A/B Testing 120

A/B Testing Conversion Rate Marketing Communications 120

Martech

SEPTEMBER 11, 2024

Many companies operate with rigid boundaries between the marketing, sales and customer success departments. The hidden cost of boundaries: Why siloed teams hurt revenue and customer satisfaction Putting boundaries between marketing, sales and customer success in your business could cost you money and lower customer satisfaction.

A/B Testing 108

A/B Testing MarTech Marketing Communications 108

Martech

OCTOBER 14, 2022

That realization led Comoto on an introspective journey to transform how they access and use customer data to unlock the potential of their marketing channels. Using BlueConic’s A/B testing and optimization capabilities, the company can marry qualitative and quantitative methods for a more in-depth understanding of its customers.

A/B Testing 120

A/B Testing Marketing Retail Communications 120

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. As a marketing team, you need tools to help. Product recommendations.

A/B Testing 129

A/B Testing Marketing Machine Learning MarTech 129

Single Grain

JUNE 15, 2023

Colors evoke emotions , convey messages, and create a sense of brand identity: By strategically selecting brand colors, you can effectively communicate your brand’s personality and values to your target audience. During the conversion testing, he discovered that the Hello Bar site, which was predominantly orange, converted notably well.

A/B Testing 52

A/B Testing Click Through Rate Conversion Conversion Rate 52

Martech

OCTOBER 11, 2021

Data analysis goes hand in hand with customer experience in the modern marketing landscape. Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.” Seasoned marketers know data collection is only part of the story.

Marketing 134

Marketing A/B Testing MarTech Communications 134

Martech

MAY 12, 2023

Are you looking for inspiration to improve your organization’s marketing performance? As marketing-oriented professionals, we’re all responsible for contributing ideas, regardless of where we sit on the organizational chart. I caught that website conducting an A/B test. What triggers an automated message?

A/B Testing 127

A/B Testing Marketing MarTech eCommerce 127

Martech

JANUARY 24, 2024

Advancements in machine learning, predictive AI and generative AI are helping marketers do more with the data they have. Additionally, email vendors are using it to automate A/B testing, perform sentiment analysis and enhance deliverability. Here are some specific areas of email marketing where genAI is having an impact.

Machine Learning 120

Machine Learning A/B Testing Marketing Audience 120

Single Grain

JUNE 29, 2021

The surreal situation changed customer preferences and their buying behavior, which has compelled marketing professionals to revamp their strategies. Owing to this, it has become imperative for email marketing professionals to adapt to evolving customer behaviors and needs. 11 Email Marketing Trends You Can't Ignore in 2021.

Marketing 137

Marketing A/B Testing SEO Conversion Rate 137

Single Grain

MAY 20, 2021

The long-lasting fight between sales and marketing teams and SEOs has taken many lives. We’ve all seen it happen: The marketing team makes drastic changes to the site in the name of UX, and causes the rankings to drop. Or the marketing team delivers a fantastic piece of copy, only to have their wings clipped by the SEOs.

SEO 98

SEO A/B Testing Pop-Up Marketing 98

Martech

JANUARY 7, 2022

If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. Double down on high-performing marketing. Many marketers struggle to apply agile marketing in a way that adds value to team members.

Marketing 133

Marketing A/B Testing Communications MarTech 133

Martech

JUNE 18, 2024

Dig deeper: Email marketing strategy: A marketer’s guide Build your email from the ground up Every high-performing email starts with a strong foundation. Test variations: Employ A/B testing to find what works best. Composition: Choose or create images with a clear focus point that communicates your message.

A/B Testing 116

A/B Testing Communications Audience Conversion 116

Single Grain

DECEMBER 23, 2024

More sales and marketing teams are embracing account-based marketing (ABM). ABM consists of many traditional marketing tactics, such as organic and paid strategies, but is tailored more to individual accounts. Marketers can still use innovative tactics to execute an ABM strategy , such as leveraging LinkedIn.

Marketing 52

Marketing Audience A/B Testing Retargeting 52

Single Grain

DECEMBER 8, 2020

As a founder, you have a few challenges when hiring for a marketing role or outsourcing marketing, such as: You can’t hire a full marketing team. In this article, you will find out what to pay attention to when choosing both marketing consultants and agencies to work on growing your tech business.

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

Digiday

AUGUST 27, 2024

This year’s shortlist consists of companies prioritizing data privacy and compliance, collaborating for growth and innovation, utilizing AI to enhance marketing efforts and adopting omnichannel strategies in programmatic advertising. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

A/B Testing 96

A/B Testing Click Through Rate Cookies Communications 96

Martech

MAY 30, 2024

For a more compelling experience sent through texting, marketers are adopting RCS (rich communication services). Marketers in the U.S. marketers because its reach would balloon from around 40% to nearly 100% of phone users. (An smartphone market.) What RCS features should marketers use? What is RCS?

Marketing 111

Marketing Communications A/B Testing Shipping 111

Martech

MAY 29, 2024

When we envision the jobs that AI will transform, marketing roles often come to the forefront. AI algorithms project that only around 18% of marketing managers will witness their roles being automated, yet the perception of AI’s encroachment into the marketing sphere is widespread. AI is a powerful tool.

Marketing 116

Marketing Communications A/B Testing Machine Learning 116

Martech Series

FEBRUARY 2, 2023

Motivation AI is the only approach that is proven to increase marketing conversion rates and drive business impact. Adding further precision, this model includes data from the equivalent of 645 years of A/B testing to measure and refine motivation-focused language, emotional response, and engagement.

Machine Learning 96

Machine Learning A/B Testing Marketing Conversion Rate 96

Single Grain

SEPTEMBER 29, 2020

When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. Sure, content marketing is super scalable, and direct email marketing may offer fantastic returns. Book My Free E-Commerce Marketing Consultation .

A/B Testing 98

A/B Testing Click Through Rate Conversion Advertising 98

Digiday

AUGUST 27, 2024

This year’s shortlist consists of companies prioritizing data privacy and compliance, collaborating for growth and innovation, utilizing AI to enhance marketing efforts and adopting omnichannel strategies in programmatic advertising. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

A/B Testing 87

A/B Testing Click Through Rate Cookies Communications 87

Martech

SEPTEMBER 17, 2021

Most marketers have some kind of email program, but are they emailing with a purpose? At the second day of MarTech, Kath Pay, CEO of Holistic Email Marketing, showed how testing emails can improve customer engagement and boost conversions. Not all marketers are fully invested in testing, in Pay’s experience. “If

Conversion 130

Conversion Marketing A/B Testing MarTech 130

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Marketing 124

Marketing ROI A/B Testing Conversion 124

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.

Marketing 124

Marketing A/B Testing MarTech Audience 124

More About Advertising

DECEMBER 29, 2017

Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. In fact, it’s becoming a tradition (and some might say a stolen idea) for CMI to offer cool tips gathered from some of the hottest marketing talents in the business. This year we steal from the Content Marketer of the Year finalists.

Marketing 111

Marketing Pop-Up A/B Testing Audience 111

AdvertiseMint

JANUARY 18, 2024

Do you ever feel lost trying to keep up with marketing in a fast-moving online world? As the web gets more connected, understanding digital marketing theories is vital. This guide explains 15 game-changing online marketing theories and concepts. Digital marketing theories spotlight opportunities for marketers.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Martech

SEPTEMBER 28, 2022

Let’s face it: many consider email marketing boring. Email marketing can be an exciting channel because it drives a lot of revenue for your business. Research shows that you can expect a 42X ROI when you invest in email marketing. So, let’s go over a few ways you can supercharge your email marketing and make it exciting again.

Marketing 101

Marketing Real Estate Click Through Rate A/B Testing 101

Single Grain

FEBRUARY 20, 2025

Communicate this in your emails. After all, B2B emails have 3.18% click rates because these buyers prefer email communications. A/B test your emails to find what resonates. Includes A/B testing and templates. Mixmax Automate your meetings, follow-ups, and communications. Follow-up automation.

Agency 52

Agency A/B Testing Conversion Rate Communications 52

illumin

JANUARY 7, 2025

They create campaigns with a focus on data and market research to meet their client goals within a given budget. Creative optimization Custom DSPs equipped with creative optimization capabilities let ad agencies test and refine ad creatives in real-time. What do agencies need in a DSP?

Agency 59

Agency Advertising Demand Side Platform A/B Testing 59

Single Grain

FEBRUARY 3, 2020

A/B testing. Unmoderated UX Testing. An unmoderated test involves a user interacting with your product or service in a “real world” environment while being subject to a limited number of tasks or questions. 4 Ways to Use UX Testing Methods to Improve CLV and Lower CAC. Card sorting. Eye tracking.

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

Martech Series

JUNE 16, 2022

The company that previously replaced blast messaging with 100% personalized communications on email, digital ads and ecommerce sites is now doing the same on mobile. Mobile devices are the bridge between digital and in-person interactions, but communicating with shoppers through mobile messaging is still a new frontier for most retail brands.

Marketing 93

Marketing Retail A/B Testing Communications 93

Martech Series

JUNE 14, 2022

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, announced that global financial super app Revolut has selected the Vonage Contact Center (VCC) for Salesforce solution to improve communications with customers.

A/B Testing 85

A/B Testing Communications MarTech Marketing 85