A/B Testing Control Group Cookies 
Digital Remedy
MAY 31, 2022
We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads. Control Group – those who did not see ads. Controlling The Control. Random Suppressed Groups. Real-World Example. Remember our basketball example?
Digital Remedy
MAY 31, 2022
We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads. Control Group – those who did not see ads. Controlling The Control. Random Suppressed Groups. Real-World Example. Remember our basketball example?
MNTN
FEBRUARY 6, 2024
Test and Validate Don’t just pick a model and stick with it forever. A/B testing is an excellent idea if you want to contrast the efficiency of different marketing attribution models and measure how they affect your key performance indicators (KPIs).
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