Single Grain

AUGUST 8, 2019

How can you leverage that knowledge to increase our retargeting conversion rates? One online retailer increased their conversation rate by a 161% (compared to their previous campaigns) as a result of a remarketing campaign. The potential for business growth and conversion rate increases can be staggering.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108

Single Grain

JUNE 5, 2023

Some brands will use this format creatively when focused on pushing a single product or service by highlighting it in different angles, environments, poses, or demonstrated uses, providing the best image or video to connect with each potential consumer without the need for A/B testing or narrowing their focus.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Martech Series

DECEMBER 23, 2022

This really is crucial during the Christmas season as many people use their cellphones, tablets, and other electronic devices for browsing and buying. Because desktops have a higher engagement rate and more conversions, they wanted potential customers to visit the desktop version of the website. What should you do then?

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

MNTN

MAY 16, 2023

Micro conversions also help you optimize your website to improve conversion rates. How To Measure and Optimize Micro Conversions To measure micro conversions, choose the action you’re measuring and divide it by the total number of visits to your website.

Conversion 52

Conversion Conversion Rate Shipping A/B Testing 52

MNTN

JUNE 11, 2024

As the company plans its back-to-school campaign, the brand positioning aspect of its plan would tell them to focus on talking about protecting students’ lockers, keeping their expensive electronics safe, or preventing pranksters from stealing their gym clothes. Suddenly, they don’t just have a campaign–they have a powerful story to tell.

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

MNTN

JANUARY 13, 2023

As the company plans its back-to-school campaign, the brand positioning aspect of their plan would tell them to focus on talking about protecting a student’s lockers, keeping their expensive electronics safe, or preventing pranksters from stealing their gym clothes. Conversion Rate (CR). Create Performance Targets.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Single Grain

APRIL 25, 2022

Display and Search Ads to ensure scaled conversions with cost-effective CPCs. A/B testing to regularly optimize ad copy, images and CTAs for better conversions. Offline Conversion Tracking (OCT) and connecting with your CRM to track the quality of your Google leads. Performing A/B testing to improve ROI.

Agency 52

Agency Marketing A/B Testing ROI 52