Martech

SEPTEMBER 20, 2021

eBike manufacturer Serial 1 had lots of gorgeous product and lifestyle imagery at their disposal, but they didn’t know what specific shots would resonate with their customers. They also had limited time to wait for results from a traditional A/B testing approach. . Testing images at scale.

Conversion 116

Conversion A/B Testing Machine Learning Conversion Rate 116

Single Grain

SEPTEMBER 29, 2020

While it may not have an immediate impact on conversions, using existing paid advertising campaigns to improve your landing pages offers an excellent alternative to traditional methods of conducting A/B testing. The Importance of A/B Testing in E-Commerce. Dive Deeper: * What Is A/B SEO Testing?

A/B Testing 98

A/B Testing Click Through Rate Conversion Advertising 98

Martech

FEBRUARY 24, 2022

CallRail offers four solutions: Call Tracking, Form Tracking, Conversation Intelligence, and Lead Center. Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI. It has more than 100 employees.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

AdvertiseMint

JULY 15, 2023

However, once a product is manufactured, there’s little room for change. A/B testing for FB ads can be a great way to determine what works best. Conversion rate A conversion happens any time a user takes a desired action. They also identify problems that an item can solve.

Marketing 52

Marketing Conversion Rate SEO Geo targeting 52

Single Grain

MAY 5, 2023

What’s more, the agency’s efforts managed to increase CBS’s conversion rate from paid search by almost 58%. The “Love, Rochester” concept was A/B tested against a more traditional theme across Google’s display ad network and proved to be more successful. Read the full case study here.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

APRIL 28, 2020

One of the most brilliant marketing strategies of 2020 is Anheuser-Busch ’s pivot from brewing beer to manufacturing hand sanitizer during the Coronavirus pandemic: We have a long history of supporting our communities and employees – this time is no different. It has an overall conversion rate of about 14.7%.

Marketing 141

Marketing Audience Media ROI 141