Martech Series

DECEMBER 23, 2022

Because desktops have a higher engagement rate and more conversions, they wanted potential customers to visit the desktop version of the website. Improve your smartphone conversion rates and landing page optimization efforts in order to get ready for the Christmas season. What should you do then? You can try these.

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

AdvertiseMint

DECEMBER 1, 2023

It takes continual testing and tweaking to capitalize on these ultra-targeted remarketing audiences. But the long-term profits make it well worth the effort. .” Closely monitor clicks, add-to-cart rates, and purchases. Use analytics to optimize pages for higher conversion rates.

Conversion 52

Conversion ROI Audience Cookies 52

Lemonads

SEPTEMBER 25, 2020

How to create effective and profitable push campaigns Now that you’ve found out where the push ad fits in the marketing scheme. Let’s take a look at how you can create effective and profitable push ads. Some push ad networks allow you to A/B test several sets of ads and landing pages to test them out.

Pop-Up 52

Pop-Up Clickbait CPC A/B Testing 52

Single Grain

AUGUST 8, 2019

How can you leverage that knowledge to increase our retargeting conversion rates? One online retailer increased their conversation rate by a 161% (compared to their previous campaigns) as a result of a remarketing campaign. The potential for business growth and conversion rate increases can be staggering.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108

Single Grain

AUGUST 18, 2020

The customer acquisition cost indicates how much time it will take to generate profits from each customer. You should aim for a 3:1 or higher ratio to stay profitable. For example, if you acquired 10 customers in a month with 500 leads, your lead to customer rate will be: Lead to customer rate = (10/500)*100 = 2%.

Conversion Rate 116

Conversion Rate SEO Conversion Non-Profit 116

Smart-Hub

NOVEMBER 1, 2023

In-app (Banner In-app & In-app Video) This category includes both banner in-app ads such as banners and in-app video ads, which, by the way, appear to be the greatest profit drivers on your SmartHub ad exchange for most clients. Banner in-app ads maintain a non-intrusive presence, appearing at strategic points within the app.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Lemonads

SEPTEMBER 10, 2020

Taboola Pros For Publishers Actionable Editorial Insights : Taboola’s Newsroom empowers editorial and audience teams to enhance content with actionable data insights, A/B testing, and alerts. Sponsored Video: Achieve market-leading monetization with seamless, non-intrusive, in-feed video experiences.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Smart-Hub

OCTOBER 24, 2023

This empowers you to serve highly pertinent ads to precise user segments, resulting in elevated engagement and improved conversion rates. A/B Testing and Optimization Consistently perform A/B tests on ad creatives, formats, and messaging to pinpoint the most effective elements for your audience.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Single Grain

JUNE 6, 2019

Designing for conversions not only enhances the user experience of customers when they land on your website or use your mobile app, but it also boosts customer satisfaction, brings in more leads into your sales pipeline , generates more sales and results in higher profitability of your business venture. Get A Free Consultation.

Conversion 108

Conversion Conversion Rate Banner A/B Testing 108

Single Grain

JULY 17, 2023

Meeting face-to-face enables you to read non-verbal cues, gauge emotions, and develop a sense of rapport that is difficult to achieve through digital means alone. Work With Us 4) Conversion Rate Optimization: Enhancing User Experience Optimizing your website’s conversion rate is a game-changer for your online business.

Conversion Rate 52

Conversion Rate Marketing Conversion Non-Profit 52

Lemonads

SEPTEMBER 21, 2020

Instapage has the only builder that allows you to create and A/B test landing pages using the AMP framework, no developer required. True Server-side A/B Split Testing Optimize your landing pages for conversions with A/B testing capabilities on both our standard landing pages and AMP pages.

Affiliates 52

Affiliates A/B Testing Marketing Conversion 52

Single Grain

JUNE 5, 2019

Continue the conversion momentum. Actually cause action – i.e. increase your conversion rate. Here are some great examples of improved CTAs after A/B testing word choices: Change “Order” to “Get” (make it more concrete for the reader). 1) A/B Test Your CTA Colors. Have a clear benefit for the user.

A/B Testing 111

A/B Testing Conversion Conversion Rate Banner 111

Single Grain

APRIL 24, 2023

Results: Generated Leads, Increased CTR and Reduced Costs By putting Axure’s marketing dollars toward smarter avenues, they achieved a 32.04% CTR and reduced conversion costs by 0.51%, with an overall savings of 26.33%. Their cost per conversion decreased by 15.61% while maintaining a conversion rate of 7266.22%.

CPL 52

CPL Food Conversion Rate Conversion 52

Single Grain

JULY 8, 2019

They offer: Intuitive builders, enabling even non-technical employees to publish a page in minutes. Fully customizable templates, pre-built with conversion-centered design. Without digital advertising personalization , especially in the post-click stage, you run the risk of lower conversion rates.

Agency 106

Agency A/B Testing Machine Learning Conversion 106

Single Grain

MAY 29, 2023

Improves the click-through rates of your website, leading to better conversions and profitability. Similarly, determine the conversion rates for each country based on historical data or industry benchmarks. Uses the best international tools and software to improve conversion rates and CTRs.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Single Grain

JUNE 5, 2023

Some brands will use this format creatively when focused on pushing a single product or service by highlighting it in different angles, environments, poses, or demonstrated uses, providing the best image or video to connect with each potential consumer without the need for A/B testing or narrowing their focus.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Single Grain

MAY 10, 2022

And if these issues weren’t enough, you then have to manage the campaign until it’s profitable and scalable. A/B testing ads and landing pages. As you already saw in the previous section, Google Ads agencies are masters of copywriting, A/B testing, customer research, and much more. Talk about exhausting!

Agency 52

Agency A/B Testing Retargeting CPA 52

Single Grain

JUNE 15, 2020

I created a visual of the three stages of any given account and what each hasn’t learned to do in order to grow: ThinSlim was in stage 2 – where they had found a way to sell profitably, but now want to ramp it up – so our job was to figure out how to rebuild the structure in order to scale. Dive Deeper: * What Is A/B SEO Testing? *

Food 105

Food eCommerce Retargeting Conversion 105

Lemonads

APRIL 22, 2020

This security feature allows you to protect top performing landing pages because it filters out visitors that didn’t come from a campaign URL, which improves conversion rates while reducing costs. Voluum has taken this chance to build a great relationship with its customers by implementing features like lander protection scripts.

Media 52

Media Affiliates A/B Testing Conversion 52

Single Grain

APRIL 25, 2022

Display and Search Ads to ensure scaled conversions with cost-effective CPCs. Dynamic Search Ads strategies to get the most out of the non-branded keywords. A/B testing to regularly optimize ad copy, images and CTAs for better conversions. A/B testing for landing pages , ad copy, bid strategies, etc.

Agency 52

Agency Marketing A/B Testing ROI 52

Lemonads

DECEMBER 17, 2020

MGID recommends doing a test campaign and collecting all the data for further optimization. They also advise using Premium Bundles and High-Performance Bundles, where CPC is 20-30% more expensive; the other way round, this is guaranteed to increase the conversion rate. The Traffic insights tool is the almanac of MGID traffic.

Native Advertising 52

Native Advertising CPC Affiliates Conversion Rate 52

Single Grain

JUNE 30, 2022

Display and Search Ads to ensure scaled conversions with cost-effective CPCs. Dynamic Search Ad strategies to get the most out of the non-branded keywords. Their PPC specialists team performs regular A/B testing to optimize ad copies, images, and CTAs for better conversions. Notable Clients: Adobe. BPI Sports.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

APRIL 28, 2020

It has an overall conversion rate of about 14.7%. They also found that although there were less women in management and board roles, those that are significantly outperform their male peers: When women occupy 30% of management positions, profitability was found to increase by 15%.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

FEBRUARY 15, 2024

✅ Supporting Open Source and Non-Profit Projects. Many alternative search engines are open source or run by non-profit organizations. By using these search engines, users support a model of the internet that values community development, transparency and the free exchange of ideas over profit.

Marketing 52

Marketing SEO Non-Profit Fashion 52

Single Grain

DECEMBER 6, 2019

million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. 72% of businesses say that video has improved their conversion rate.

Marketing 145

Marketing SEO Conversion Audience 145