The Ad Tech Blog

JUNE 18, 2024

Effective media planning is crucial for optimizing ad frequency. This can lead to higher engagement and conversion rates. Media planners must carefully analyze data and consumer behavior to determine the optimal frequency for their campaigns. Regular testing and adjustments are key to maintaining campaign effectiveness.

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A/B Testing Conversion Rate Machine Learning Click Through Rate 130

Martech Series

FEBRUARY 21, 2023

Admiral’s AI-Powered Engagement grows conversion rates and revenue for site owners. News and media publishers can now leverage Generative AI to Generate revenue via Admiral’s Visitor Relationship Management (VRM) platform. The second booster of our AI-Powered Engagement engine offers intelligent A/B testing on autopilot.

A/B Testing 90

A/B Testing Machine Learning Media Conversion Rate 90

Martech

MAY 21, 2024

There is a growing need to complement this approach with more dynamic and conversational approaches. In these organizations, a marketer promoting a webinar might have to create separate briefs for an email, a landing page and social media posts. Hardly “brief” at that point! Making room (and time!)

Conversion 92

Conversion Marketing A/B Testing Electronics 92

Single Grain

SEPTEMBER 29, 2020

While it may not have an immediate impact on conversions, using existing paid advertising campaigns to improve your landing pages offers an excellent alternative to traditional methods of conducting A/B testing. The Importance of A/B Testing in E-Commerce. This brings us to the question of what should be tested.

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A/B Testing Click Through Rate Conversion Advertising 98

Martech

APRIL 24, 2023

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. For marketers who are looking to step up their conversion rate optimization, it provides value by combining user experience and attribution data with personalization and A/B testing. Get MarTech!

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A/B Testing Conversion Rate Conversion MarTech 100

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. Different companies rely on different tools to analyze their media spending, but you should preferably pick one or two of the best (depending what your tasks are). So what are the best paid media tools? Here are the top 17 tools available on the market.

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Media Marketing Machine Learning SEO 127

Martech

MARCH 18, 2024

Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. Conversion tracking: It helps track conversions, such as form submissions, purchases, or newsletter sign-ups, providing insights into the effectiveness of your marketing efforts.

Click Through Rate 112

Click Through Rate A/B Testing Marketing Conversion 112

Martech

JUNE 29, 2022

If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process. The paid media platforms in GMP have advanced, automated reporting. Through settings in GA, you can also link other products and share audience and conversion data.

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Media A/B Testing Conversion Audience 109

Single Grain

JUNE 13, 2023

Having a sound social media strategy is crucial to amplifying your brand’s voice and connecting with your audience. Work With Us Identifying Weaknesses in Your Social Media Strategy The journey to a successful social media strategy begins with acknowledging areas that require improvement.

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A/B Testing Media Marketing Audience 86

Martech

DECEMBER 2, 2024

A/B testing (split testing): This is one of the most straightforward and effective methods for measuring incrementality. Multi-touch attribution (MTA): While not as precise as A/B testing, MTA models can help allocate credit to various marketing channels based on their contribution to conversions.

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A/B Testing Control Group Marketing Conversion Rate 98

Single Grain

JUNE 21, 2019

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 Dive Deeper: 8 Facebook Ad Copywriting Tricks to Maximize Conversions. 2) A/B Test Your Ideas.

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A/B Testing Audience Banner Conversion 111

Martech

DECEMBER 12, 2022

If you want to go the extra mile and increase the chances of conversion, you can give dynamic ads a try. For example, if your audience is predominantly mobile, use the top-performing mobile banner sizes when designing your ads and consider rich media or animated ads to draw attention. After all, the creative is the new targeting.

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A/B Testing Conversion Audience ROI 107

Single Grain

AUGUST 25, 2020

I also recommend that you create many versions of your ad and split test (aka A/B test) them to see which version converts best. After creating their first ad, most media buyers will go back and create more versions of the ads. They will test different video lengths, ad copy, CTA placements, and many more elements.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Single Grain

MAY 20, 2021

But conversion rate optimization (CRO) doesn’t have to conflict with SEO efforts. In this article, I will show you how to stop losing your organic traffic due to inadequate implementation of A/B tests, sliders, videos, pop-ups and other SEO nightmares. ?? . Why Marketing Tests Can Ruin SEO Efforts. A/B Testing vs. SEO.

SEO 98

SEO A/B Testing Pop-Up Marketing 98

Single Grain

FEBRUARY 3, 2020

Dive Deeper: How to Design the UX of a Website or App to Increase Conversions. A/B testing. Unmoderated UX Testing. An unmoderated test involves a user interacting with your product or service in a “real world” environment while being subject to a limited number of tasks or questions. Card sorting.

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A/B Testing Pop-Up Retargeting Conversion 131

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles.

Conversion Rate 86

Conversion Rate A/B Testing Conversion Click Through Rate 86

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Each role is key in engaging customers, boosting conversions and supporting broader business goals.

MarTech 102

MarTech A/B Testing ROI Conversion 102

Martech

DECEMBER 16, 2024

Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. Analytics and A/B testing are important tools, but they say what happened without explaining why. This significantly increased conversions and helped Intercom scale by over 500% in 18 months.

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A/B Testing Marketing SEO Education 100

Martech

MAY 24, 2024

Metrics B2C automation success hinges on metrics like conversion rates, click-through rates and even email open rates for some marketers. B2C marketers are often A/B testing different strategies to optimize campaigns. B2B success might be measured by lead generation, qualified leads passed to sales and, ultimately, revenue.

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A/B Testing Marketing Machine Learning Retail 110

Martech

MARCH 9, 2023

Here are three scenarios where data can steer you wrong A/B testing. Marketers in all channels, from social media to influencer marketing, make the same mistake. But they can be gamed, too, and they don’t always correlate with conversions. Dig deeper: How testing can give your email marketing a conversions boost 3.

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A/B Testing Conversion Audience Marketing 114

Single Grain

SEPTEMBER 18, 2019

Sometimes a page that has been long forgotten will suddenly start ranking again, either because I did an interview or someone talked about a concept we wrote on and it got a lot of play on social media. 2) A/B Test to Help Rank Old Content. How to Run A/B Tests that Actually Increase Conversions.

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A/B Testing SEO Pop-Up Banner 107

Single Grain

SEPTEMBER 10, 2019

We are going to give you some insider tips that not only prove that content marketing still works, but that it continues to be one of the strongest strategies to drive conversions. but what you might not have heard is that higher rankings also increase conversion rates. MeetEdgar – social media post scheduler.

Marketing 112

Marketing A/B Testing SEO Banner 112

MNTN

APRIL 24, 2023

Are they on social media? By taking advantage of relevant media, you can effectively connect your high-quality sales content to your target audience. Positive product or service reviews, consumer ratings, and persuasive case studies are all examples of social proof that can help increase your sales conversions.

Conversion 52

Conversion A/B Testing Retargeting Audience 52

Martech Series

JUNE 6, 2022

In addition to real-time conversion tracking, FanIQ LP also provides A/B testing templates and pre-set Google analytics tracking to measure 4-5 key post-click engagement metrics.

A/B Testing 85

A/B Testing MarTech Conversion Marketing 85

Single Grain

DECEMBER 15, 2020

That’s the gateway to click-throughs and conversions. Best Lead Generation Tactics for Content, Email & Social Media Marketing. These metrics let you know that people are more receptive for conversion when they are on their desktops. 5) Conversion Rate. Dive Deeper : * Top 10 Best Email Marketing Services. *

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Single Grain

JULY 8, 2019

Post-click personalization and conversion technologies have been seriously lagging. Most digital advertisers spend the majority of their time on the pre-click experience (the ad), but they need to optimize the post-click experience (landing pages) as easily as they create ads so they can turn clicks into conversions. Click To Tweet.

Agency 106

Agency A/B Testing Machine Learning Conversion 106

Martech

DECEMBER 9, 2024

This helps you craft your AI impact story, a narrative highlighting how AI improves marketing performance and conversions. It drives most personalization, scoring and segmentation features of marketing automation, email marketing, CRM, social media and SEO systems. What have you learned from A/B testing at scale?

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A/B Testing MarTech Conversion SEO 108

Single Grain

JUNE 26, 2020

You’ve lost a user and a potential conversion, and your bounce rate of affected pages is going to increase. Prevent this by breaking up large chunks of text with relevant, supporting media, including photos, videos and graphs (in addition to bullet points and sub-headers). Many A/B tests can have surprising results.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

MNTN

JUNE 15, 2022

Also on the content lineup, TV ads have broken free of the box and into a futuristic world of creative multi-device attribution, and our recent Audience Segment Reporting release will make it easier than ever to know the exact, high value customers responsible for driving those summer campaign conversions and revenue. Read the blog post here.

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A/B Testing ROI Conversion Audience 96

Single Grain

SEPTEMBER 8, 2023

This approach aids in tracking conversions and understanding the touch points that matter most to your audience. The Quick and Dirty: UTM Parameters and Site Activity Tracking In the case of content marketing, knowing which articles generate the most traffic, engagement or conversions is invaluable.

ROI 98

ROI A/B Testing Marketing SEO 98

Single Grain

JUNE 5, 2019

Continue the conversion momentum. Actually cause action – i.e. increase your conversion rate. So let’s take a look at a few methods that you can employ to turn your call to action from a lackluster, run-of-the-mill instruction into a conversion machine! But these individual elements don’t cause huge lifts in conversions.

A/B Testing 111

A/B Testing Conversion Conversion Rate Banner 111

Martech

SEPTEMBER 18, 2023

Efficiently create and edit social media captions using the AI assistant for highlight commands (beta), now available in social media tools. To more easily create social media posts from blog content, the AI assistant (beta) can quickly summarize and suggest social post content for all channels. Learn more in this video.

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A/B Testing Education Conversion Conversion Rate 128

Single Grain

JULY 18, 2023

You may be missing a crucial piece of the puzzle: conversion rate optimization or, more specifically, website conversion optimization. While many focus on creating eye-catching creatives and refining ad settings, website conversion optimization is often overlooked or under-appreciated.

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Conversion Conversion Rate A/B Testing Audience 52

Single Grain

SEPTEMBER 30, 2019

How to Lower the Cost of Google Ads and Get Better Conversions. Catchy, problem-solving, trustworthy and unique headlines have the power to increase CTRs and conversions. You should include as many values as possible per header because this will increase your CTR and chances of conversion. 4) Test Your Ads for Success.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

NOVEMBER 15, 2019

The social media giant has been actively focusing on video by rewarding Pages that publish videos with higher spots in their followers’ organic feed. Because we’re creating video ads, we’ll need to click “Video Views”: Don’t be tempted to skip this objective and select something like Conversions. What Is A/B SEO Testing?

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Video Ads A/B Testing Audience Pop-Up 97

Martech

MAY 23, 2022

There are simply too many distractions vying for audiences’ time, whether it be social media, entertainment channels, educational videos or other kinds of content. ” One way marketers can prove the worth of event tech is by employing A/B testing frameworks. Get the daily newsletter digital marketers rely on.

Marketing 118

Marketing A/B Testing Audience MarTech 118

MNTN

MAY 22, 2023

As you create and launch ad campaigns, you may be setting lofty goals related to your desired number of conversions. Accounting for micro, as well as macro conversions, will give you a clearer assessment of how well your marketing campaigns are building awareness, driving traffic to your brand, and converting leads into customers.

Conversion 52

Conversion Retargeting Non-Profit Conversion Rate 52