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6 tips for creating a winning email marketing calendar

Martech

August has no holidays, so use this gap in the calendar to your advantage, like getting rid of surplus stock with a clearance sale or A/B testing discounts vs. free items on your email pop-ups to acquire new contacts. Conversely, if you’re sending one per day, make sure your content is super relevant each time.

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The science behind high-performing calls to action

Martech

Using neuroscience-backed principles like decision fatigue, loss aversion and the psychology of color, you can guide users toward conversion. Examples include, Sign up today offer ends midnight” or Only 3 spots left reserve yours now. Continuous evaluation helps improve performance and increases conversions over time.

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Bluecore moves into experimentation

Martech

Experimentation Hub allows the testing of digital strategies to optimize for desired outcomes. Such outcomes might include increased average order value, increases in orders and revenue per customer and higher conversion rates. Certainly, marketers are already running specific tests — when they have the time and opportunity to do so.

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How Remarketing Can Help Increase Conversions

Single Grain

How can you leverage that knowledge to increase our retargeting conversion rates? First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. One online retailer increased their conversation rate by a 161% (compared to their previous campaigns) as a result of a remarketing campaign.

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Common Marketing Tricks That Can Actually Ruin Your SEO

Single Grain

But conversion rate optimization (CRO) doesn’t have to conflict with SEO efforts. In this article, I will show you how to stop losing your organic traffic due to inadequate implementation of A/B tests, sliders, videos, pop-ups and other SEO nightmares. ?? . Why Marketing Tests Can Ruin SEO Efforts.

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Why You Should A/B Test Your Brand Color

Single Grain

In this blog post, we’ll dive into the topic of brand color and its impact on user engagement and conversions. Work With Us Why Brand Color Matters for Conversions When visitors arrive on your website, the first thing they notice is its visual appearance. Without further ado, let’s get to it.

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How to Design Landing Pages that Convert

Single Grain

How to Use Scarcity on Your Landing Page to Skyrocket Conversions. Testing Ability: You A/B test your ads right? Yes, and you’ll A/B test your landing pages, too. The more robust Agency and Team plans start at $179 a month and go up from there. Marketer’s Guide to Landing Page Optimization.