Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. I also recommend that you create many versions of your ad and split test (aka A/B test) them to see which version converts best. 8 Facebook Ad Copywriting Tricks to Maximize Conversions. * 480% more clicks.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Native advertising isn’t similar to paid social advertising.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Single Grain

JANUARY 31, 2020

WordStream Advisor is geared towards helping you launch paid media campaigns that offer high click-through, engagement and conversion rates. Whether you are running social ads or paid search or both, this tool helps you optimize your campaigns so you receive the leads, visits, calls and sales to improve your ROI. 3) WordStream Advisor.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

JULY 19, 2023

The advertising tactics you used in previous years may not generate the same level of leads and conversions today. In this post, we’ll go through the social media advertising trends that are expected to rise in popularity – and that you should consider adding to your social advertising strategy.

Media 73

Media Advertising A/B Testing Education 73

Basis

JANUARY 3, 2024

Before we get into how and when advertisers might want to use the platform, let’s get clear on how it works. Reddit is home to thousands of interest-based communities, or subreddits, where users connect and converse with each other. Does advertising on Reddit makes sense for all brands?

Advertising 85

Advertising Audience A/B Testing Brand Lift 85

AdvertiseMint

JULY 5, 2023

However, it is also important to keep track of other things too, like: Newsletter signups Content views Landing page dwell time Tool usage on your site These other events , called micro-conversions, can reveal when potential customers are taking steps that build trust and engagement, which can lead to conversions.

A/B Testing 52

A/B Testing CPC CPM Conversion 52

Single Grain

MAY 2, 2023

One of the ways that automation can better monitor your ads is by using A/B testing. AI can use different copy, keywords, placements and times to test which are most effective. The tool can deliver the results to advertisers, giving professionals a chance to make profitable changes before the end of the campaign.

Machine Learning 52

Machine Learning A/B Testing Ad Targeting ROI 52