illumin

JANUARY 2, 2025

Top Martech tools Marketers need to manage multiple online marketing campaigns such as social media, email marketing, personalization, A/B testing, surveys, content optimization and more. Users need to give consent to use their information via third-party cookies.

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech Series

JUNE 14, 2022

The vision for Lexicon is to help publishers succeed without cookies and simplify the increasingly complex identity landscape. Today, publishers rely on third-party cookies for the majority of their programmatic revenue, leaving almost half of their inventory from cookieless browsers under-monetized.

Demand Side Platform 73

Demand Side Platform A/B Testing Cookies Fill rate 73

PubMatic

AUGUST 2, 2022

Independent identity solutions enable publishers to use opt-in based first-party data to reach consumers with relevant advertising or content without the need for third-party cookies or other phased out signals.

Header Bidding 97

Header Bidding Demand Side Platform A/B Testing Cookies 97

Digiday

APRIL 18, 2023

Midway through last year, Google Chrome confirmed the second extension of its planned sunsetting of third-party cookies. It was a stay of execution prompted by a lack of popular industry support for some of Google’s proposed alternatives to ad targeting and tracking methods inside its dominant web browser Chrome without cookies.

Audience 69

Audience Cookies Demand Side Platform A/B Testing 69

Clearcode

JANUARY 22, 2023

Dynamic Creative Optimization vs Static Creative Dynamic Creative Optimization vs Dynamic Creatives Dynamic Creative Optimization vs Creative Management Platforms (CMPs) A Data Management Platform (DMP) for DCO How Does a Dynamic Creative Optimization (DCO) Tool Work? Does Dynamic Creative Optimization Use Third-Party Cookies?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

VideoWeek

OCTOBER 6, 2023

The company said publishers can activate A/B testing with a single click. Infusing A/B testing with machine learning makes it easy for publishers to measure revenue and page performance improvements,” said Matt Tengler, VP of Product at Magnite.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Basis

JUNE 10, 2022

For brands going down this route, the classic approach involves forming an internal agency-style trading desk and equipping them with a demand side platform (DSP). Quickly validating hypotheses through on-the-fly multi-variate A/B testing. An Example of the All-In Set Up.

Agency 86

Agency Media Demand Side Platform A/B Testing 86