Martech

JANUARY 23, 2025

Yes, you can achieve some modest improvements, particularly with straightforward tasks like A/B tests. But the platform cant go beyond telling you whether A or B worked better. You still need a human to determine why one ad outperformed another, and then create option C to outperform both A and B. Just sayin.

MarTech 110

MarTech Cookies ROI A/B Testing 110

Martech

DECEMBER 14, 2022

With the end of third-party cookies looming over an ever-shifting horizon, marketers have been scrambling to figure out how to hold onto their precious data. Server-side tracking and the cookie apocalypse. They are the reason for the demise of cookies. What do cookies have to do with this?

First-Party Cookies 111

First-Party Cookies Cookies Retargeting A/B Testing 111

Brid.tv

JUNE 28, 2023

Types of Behavioral Targeting Behavioral vs. Contextual Targeting Pros and Cons of Behavioral Advertising Pros Cons Behavioral Targeting in the Post-Cookie Era Target the Right Audience With TargetVideo’s Organic Reach FAQ What Is Behavioral Targeting? CMPs collect data with the help of third-party cookies and tracking pixels.

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Single Grain

JUNE 16, 2023

Pixel is a piece of Javascript that collects first-party cookies. Some tools also provide additional features, such as A/B testing. To set up a retargeting campaign , you must begin with your customer demographics. Pixel-based retargeting is one of the most common techniques.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52