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Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks. Quickly validating hypotheses through on-the-fly multi-variate A/Btesting.
Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks. The whole operation must be built on a foundation of organized data, deliberate processes, capable tools, and skillful talent.
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