Monetize More

MAY 31, 2023

One important factor is the type of ad you’re displaying. For example, video ads tend to have a higher RPM than display ads, as they’re more engaging and have higher click-through rates. Additionally, the ad network you’re using can also impact your RPM. So, what factors can impact your RPM?

Ad network 52

Ad network Click Through Rate CPM Impressions 52

Single Grain

APRIL 25, 2022

Display and Search Ads to ensure scaled conversions with cost-effective CPCs. Dynamic Search Ads strategies to get the most out of the non-branded keywords. A/B testing to regularly optimize ad copy, images and CTAs for better conversions. Managing ongoing bids on a campaign basis to minimize ad spends.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

MAY 5, 2023

They achieved all of this while spending less than $10 per CPA. Strategy: Feature Families in Their Ads Sand Cloud’s previous advertising efforts didn’t feature families – their ads featured young people on a luxurious beach vacation. The video showed the family having fun on the beach, using Sand Cloud’s beach towels.

A/B Testing 52

A/B Testing Brand Awareness Audience Impressions 52

RevX

NOVEMBER 7, 2022

Most programmatic DSPs are connected with multiple ad exchanges giving you a massive scale and a variety of ad inventories. For example, if you are looking to run only video campaigns, DSPs can bid on specific ad exchanges that offer quality video ads. It also matters where you run these ads.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Single Grain

MAY 5, 2023

Dive Deeper: 15 Fast and Easy Ways to Improve Your Site’s Conversion Rate 2) Unicef – Rapidly Raised Donations Through Paid Search, Display and Video Ads With the holiday season fast approaching, Unicef was determined to aid Syrian children by launching a fundraising campaign that would touch the hearts of millions.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

JANUARY 23, 2023

They also conduct A/B testing to increase customer engagement. Dive Deeper: * 7+ Content Optimization Strategies to Increase Your Rankings * 5 Important Landing Page Elements You Should Be A/B Testing 4) They Save Your Precious Time Another great thing about hiring a PPC consultant? It’s a big time-saver for you!

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

AdvertiseMint

OCTOBER 19, 2023

The formats are diverse, from photo and video ads to carousels and boosted posts. Display ads include: Banner ads Video ads Rich media And more! Ads on YouTube work great for direct response marketing. An ad widget like Smartmockups or Crello can help design variations quickly.

Advertising 52

Advertising Pop-Up Display Advertising Audience 52

Single Grain

JUNE 30, 2022

Display and Search Ads to ensure scaled conversions with cost-effective CPCs. Dynamic Search Ad strategies to get the most out of the non-branded keywords. Their PPC specialists team performs regular A/B testing to optimize ad copies, images, and CTAs for better conversions. billion by the end of 2023.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

MAY 31, 2023

Related Content: Spotify Ads 101: How to Run Successful Audio and Video Ads Cost-Effective Ad Targeting Artificial intelligence algorithms play a pivotal role in helping businesses target their ads more efficiently by reducing wasted ad spend and improving the overall marketing campaign performance.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Karola Karlson

OCTOBER 18, 2021

One Remarketing campaign with up to 2 active ad sets: Past 30 days website visitors People who added something to the shopping cart in the past 60 days. If you also run Awareness video ad campaigns (which I do not recommend), you could add a third remarketing ad set for video viewers. GIF source.

eCommerce 52

eCommerce Video Ads Conversion Audience 52

Karola Karlson

JULY 19, 2021

In 2021, more brands have connected with designers to create custom illustrations to be used in social media and ad visuals. As a fan of beautiful illustratorial work, I consider such ads to have a positive effect on the long-term brand perception, even if they may not perform as well CPA-wise as more plain and straightforward creatives. #5

eCommerce 52

eCommerce Retargeting Video Ads Advertising 52

MNTN

JANUARY 29, 2025

Prioritize Brand Safety Use supply-side controls, blocklists, and premium inventory sources to prevent ads from appearing on low-quality or inappropriate content. Test and Iterate Ad Creatives A/B test different ad formats, visuals, and messaging to identify what resonates best with your audience.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52