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The company desired to build user demand with a social and searchadvertising strategy. Strategy We created a comprehensive paid strategy for search engines. Execution For Amazon , we implemented A+ digital marketing content for their Amazon product listings, A/Btesting all images and content.
In the pay-per-click advertising model, advertisers bid for the fee they would like to pay for each click on their ad by the searcher. This fee is called the cost per click (CPC). The bid and the ad's quality score determine how often the ads appear in the search engine results for the target keywords.
This figure will look different for all advertisers. For some businesses, a maximum bid could be $20 CPC. Instead, bid on “organic cat food” and create ad copy that answers common voice search queries. As with all keyword research, always bid on keywords with high traffic, low competition, and a CPC that aligns with your budget.
Search Engine Advertising We all turn to search engines like Google when we need to know something or find something online. Tapping into paid searchadvertising is a prime way to get your business in front of people actively looking for what you sell. Run A/Btests to learn what visuals and copy perform best.
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