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CTR is easily viewable in your LinkedIn Campaign Manager dashboard, under the “ Average CTR ” column (fourth from left column in the image below): CTR gives you a couple important pieces of information: Identifying which ads are earning the highest CTR suggests that either your offer or your ad messaging is resonating with viewers.
eCPM considers all the different campaigns running on the publisher’s inventory, including CPM (cost per mille), CPC (cost per click), and CPL (cost per lead) campaigns, making it a more informative metric for publishers to use when evaluating the performance of their ad inventory. Now the user left the page halfway through the content.
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