A/B Testing CPM Header Bidding 
YieldBird
APRIL 27, 2023
We’ve conducted A/B tests to check its real abilities in terms of improving performance. As we see potential in enhancing the performance of the ads and, therefore, the revenue, we’ve added a Lazy Auction feature to our header bidding tool Quick Wrap. For that reason, we ignore this metric in this particular test.
YieldBird
APRIL 27, 2023
We’ve conducted A/B tests to check its real abilities in terms of improving performance. As we see potential in enhancing the performance of the ads and, therefore, the revenue, we’ve added a Lazy Auction feature to our header bidding tool Quick Wrap. For that reason, we ignore this metric in this particular test.
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YieldBird
JANUARY 12, 2022
You can take all guesswork out of the equation by implementing A/B testing. What is A/B testing? Why should you perform A/B testing? A/B testing in programmatic advertising. How to A/B test? What is A/B testing? Why should you perform A/B testing?
Automatad Inc.
JANUARY 9, 2024
Share Tweet Share Header bidding (HB) has set a benchmark and become the default approach for a publisher to monetize their website. Likewise, video header bidding is a go-to solution for publishers who want to serve video ads. But do you think you can increase ROI by implementing the video header bidding as it is?
Brid.tv
APRIL 3, 2023
A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served. CPM, only those advertisers who are willing to pay $2.00 Track auction performance in real time across your entire header bidding stack. This amount is determined by the publisher selling the ad space.
Brid.tv
DECEMBER 21, 2022
What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Header Bidding Support. Header bidding is by far the most efficient method of trading ad space. Google AdMob 2.
OpenX
MARCH 30, 2020
Header bidding has been standard practice in the industry for the better part of the last five years, yet publishers are still facing challenges when it comes to optimizing the technology to work best for them. Ability to see A/B test results. Immediate benefits for publishers using the adapter: . Easier troubleshooting.
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