Martech Series

JUNE 7, 2022

“We’re bringing more to our customers: more performance and more scale so that they can continuously expand their data platforms to discover new meaning and relationships in their data to accelerate innovation.”. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify.

A/B Testing 94

A/B Testing MarTech Marketing Data Management Platform 94

Clearcode

JANUARY 22, 2023

Dynamic Creative Optimization vs Static Creative Dynamic Creative Optimization vs Dynamic Creatives Dynamic Creative Optimization vs Creative Management Platforms (CMPs) A Data Management Platform (DMP) for DCO How Does a Dynamic Creative Optimization (DCO) Tool Work? We explain the differences below.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

illumin

DECEMBER 13, 2024

AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

Digiday

OCTOBER 4, 2022

Best Customer Data Platform Acquia Amperity and Brooks Running Contobox & The Home Depot Canada Epsilon – Epsilon PeopleCloud Customer Olo Quantum Metric’s Reimagining of the Digital Banking Experience. Best Data Management Platform Adstra Audigent’s Next-Gen DMP Drives 14.7x

Viewability 69

Viewability Healthcare A/B Testing Food 69

Single Grain

JULY 17, 2023

Data Management Platform (DMP) A data management platform collects and organizes user data, allowing advertisers to gain insights into audience behavior and preferences. Implement A/B testing when running ads on a programmatic platform to optimize ad copy, visuals, and calls-to-action.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Brid.tv

JUNE 28, 2023

Collecting data is usually done with the help of a data management platform (DMP). These platforms collect, store, and manage first-, second-, and third-party user information. Of course, this will require some A/B testing , regular campaign tracking, and optimization.

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Automatad Inc.

NOVEMBER 15, 2023

Components of Programmatic Nativе Advеrtising Ecosystem Just like any programmatic ads, the key components involved in programmatic native advertising are: Dеmand-Sidе Platforms (DSPs): DSPs allow advertisers to purchase ad inventory, targeting specific audiеncеs and optimizing campaigns for pеrformancе.

Native Advertising 40

Native Advertising Ad Inventory Ad Exchange A/B Testing 40

Single Grain

JUNE 30, 2022

Their PPC specialists team performs regular A/B testing to optimize ad copies, images, and CTAs for better conversions. Build ad campaigns that drive maximum revenue by leveraging programmatic media buying that combines proprietary data activation and targeting strategies.

Agency 52

Agency Advertising Retargeting Conversion 52

Clearcode

OCTOBER 21, 2024

Excluding data sharing would, in theory, prevent malicious actors from stealing bidstream data and using it to create user profiles. Unclear processes for A/B testing, frequency capping and brand safety. However, Google had to change its proposal due to the industry’s criticism : Limiting bandwidth in the web browser.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

MNTN

JANUARY 29, 2025

Data Management Platform (DMP) A Data Management Platform (DMP) is a technology used in programmatic advertising to collect and manage large sets of audience data from various sources, including online behavior, demographics, and purchase history.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52