illumin

JANUARY 2, 2025

Key aspects of Martech include data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Top adtech tools are platforms such as illumin, an ad exchanges, Amazon DSP, or Facebook ads manager.

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

InMobi

MARCH 5, 2019

Dozens of mobile performance-centric demand-side platforms (DSPs) are available in the market. Self-serve capability (access to campaign setup/management dashboard). Data Management Platform (DMP) integrations (none, built-in, third-party vendor support). How do you choose between them?

A/B Testing 52

A/B Testing Non-Profit Marketing CPM 52

Clearcode

JANUARY 22, 2023

Dynamic Creative Optimization vs Static Creative Dynamic Creative Optimization vs Dynamic Creatives Dynamic Creative Optimization vs Creative Management Platforms (CMPs) A Data Management Platform (DMP) for DCO How Does a Dynamic Creative Optimization (DCO) Tool Work? We explain the differences below.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. As users browse various websites or apps, it will collect and analyze data in real time. Implement A/B testing when running ads on a programmatic platform to optimize ad copy, visuals, and calls-to-action.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

illumin

DECEMBER 13, 2024

AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

Clearcode

OCTOBER 21, 2024

Excluding data sharing would, in theory, prevent malicious actors from stealing bidstream data and using it to create user profiles. Unclear processes for A/B testing, frequency capping and brand safety. However, Google had to change its proposal due to the industry’s criticism : Limiting bandwidth in the web browser.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

MNTN

JANUARY 29, 2025

Programmatic Advertising Platforms There are several components involved in the programmatic media buying process, which we’ll discuss below. Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52