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Key aspects of Martech include data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Top adtech tools are platforms such as illumin, an ad exchanges, Amazon DSP, or Facebook ads manager.
Ad Exchange An ad exchange is a digital marketplace where publishers make their ad inventory available for purchase by advertisers. It facilitates real-time bidding (RTB), where advertisers compete to display their ads to the most relevant audience. Conduct thorough audience research and segment your target audience effectively.
A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. These agencies help you effectively purchase digital media through displayadvertising and real-time bidding.
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