VideoWeek

OCTOBER 6, 2023

The company said publishers can activate A/B testing with a single click. Infusing A/B testing with machine learning makes it easy for publishers to measure revenue and page performance improvements,” said Matt Tengler, VP of Product at Magnite.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

VideoWeek

JANUARY 23, 2023

With this insight, advertisers can make decisions in real time to optimise performance, such as creative optimisation via A/B testing with digital executions. We will see a massive growth once we’re fully integrated with all the supply- and demand-side platforms.

Demand Side Platform 52

Demand Side Platform A/B Testing Audience Advertising 52

InMobi

JULY 2, 2020

It’s a fast-growing segment of our business and demand-side platforms (DSPs) are spending well on this supply. These improvements were the result of insights developed over extensive A/B testing experiments and optimizations. Performance DSPs especially have been among the biggest spenders on this supply.

Header Bidding 52

Header Bidding Demand Side Platform A/B Testing Fill rate 52

Clearcode

JANUARY 22, 2023

The DCO tool forms a new creative out of the provided information, tests it in real-time (A/B tests), and displays the best-performing creative at scale. Data can come from demand side platforms (DSPs) , data management platforms (DMPs) , customer relationship management platforms (CRMs) , etc.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. Demand-Side Platform (DSP) A demand-side platform allows advertisers to manage and optimize their programmatic campaigns.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

illumin

DECEMBER 13, 2024

AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns.

Demand Side Platform 52

Demand Side Platform ROI A/B Testing Conversion 52

RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

MobileAds

JANUARY 19, 2021

You can add more video ads to the same campaign for A/B testing purposes. Copy the ad tag and use it in a DSP (Demand-Side Platform), where audience targeting is done. It’ll take a few minutes for the video conversion to be ready. That’s it.

Ad Server 52

Ad Server Video Ads Rich Media Demand Side Platform 52

RevX

MAY 5, 2022

Make sure to get clarity on: Whether the DSP (Demand-Side Platform) will provide not only click but also impression-level transparency? Does the DSP support incrementality and A/B testing? How the DSP will assure brand safety? What technology is leveraged for the same? The Key Message.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Single Grain

AUGUST 13, 2019

There are two options : Self-service Amazon DSP (“demand-side platform”) users can buy and manage their own display campaigns. Test out all four types of Amazon text ads: Sponsored Products, Sponsored Brands, Product Display Ads and Video Ads. They also show up on sites and apps not owned by Amazon.

Video Ads 110

Video Ads Conversion CPC Banner 110

Clearcode

OCTOBER 21, 2024

Unclear processes for A/B testing, frequency capping and brand safety. The enforced cookieless environment was to shorten the lives of platforms explicitly leveraging data stored in third-party cookies, i.e., demand-side platforms (DSPs), ad exchanges, and data management platforms (DMPs).

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Single Grain

AUGUST 18, 2023

In addition to these standout cases, we created a complete media strategy for LockNLube, adding new digital platforms to their campaign. These included YouTube ads, demand-side-platforms (DSP), IG/FB Shopping, Walmart ads, top-of-funnel marketing, SMS marketing, relaunched branding and store pages, and Performance Max campaigns.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

MAY 31, 2023

One example is the use of demand-side platforms (DSPs), which use AI-assisted algorithms to analyze available ad inventory across multiple ad exchanges and websites. The best example of how AI assists in smart content optimization is automated A/B testing.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Brid.tv

JUNE 26, 2023

Besides quality demand, DigitalTurbine also offers in-detail data analytics to help with strategy optimization. Its media buying platform also comes with plenty of integrations with mobile inventory suppliers, making it an excellent choice for mobile publishers too.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Basis

JUNE 10, 2022

For brands going down this route, the classic approach involves forming an internal agency-style trading desk and equipping them with a demand side platform (DSP). Quickly validating hypotheses through on-the-fly multi-variate A/B testing. An Example of the All-In Set Up.

Agency 94

Agency Media Demand Side Platform A/B Testing 94

Basis

AUGUST 17, 2023

An Example of the All-In Set Up For brands going down this route, the classic approach involves forming an internal agency-style trading desk and equipping them with a demand side platform (DSP).

Agency 75

Agency Media Finance Demand Side Platform 75

Single Grain

DECEMBER 6, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. What Is A/B SEO Testing? Dive Deeper: .

Marketing 145

Marketing SEO Conversion Audience 145

MNTN

JANUARY 29, 2025

Programmatic Advertising Platforms There are several components involved in the programmatic media buying process, which we’ll discuss below. Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52