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What’s the difference between adtech and martech

illumin

Top Martech tools Marketers need to manage multiple online marketing campaigns such as social media, email marketing, personalization, A/B testing, surveys, content optimization and more. Adtech tools are responsible for ad placement, targeting, tracking, and spending on multiple websites and applications.

MarTech 59
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How generative AI is influencing and evolving AdTech

illumin

AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns. Advertisers must ensure they comply with data protection laws, such as GDPR , while using AI-driven solutions.

ROI 52
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Demanding Transparency in Programmatic: An Advertiser’s Responsibility and Strength

RevX

Make sure to get clarity on: Whether the DSP (Demand-Side Platform) will provide not only click but also impression-level transparency? How do they honor user data in the context of GDPR, CCPA, and other privacy laws? Does the DSP support incrementality and A/B testing? How the DSP will assure brand safety?

ROI 52
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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

Here is an example table listing some goals and their description to help you define your own custom strategy: 2) Set Data Privacy Standards The next step is to familiarize yourself with relevant data protection regulations such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA).

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20 Best Video Ad Networks for Publishers

Brid.tv

This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform also offers ad podding for premium partners, A/B inventory testing, real-time reporting, and fully transparent marketplace transactions to ensure brand safety.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. What Is A/B SEO Testing? Dive Deeper: .

Marketing 145
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The Evolution of Google’s Privacy Sandbox

Clearcode

Unclear processes for A/B testing, frequency capping and brand safety. The enforced cookieless environment was to shorten the lives of platforms explicitly leveraging data stored in third-party cookies, i.e., demand-side platforms (DSPs), ad exchanges, and data management platforms (DMPs).

Cookies 52