illumin

JANUARY 2, 2025

Key aspects of Martech include data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. What is Adtech? Adtech is the use of technology to automate and optimize the buying, selling, and delivery of digital advertising.

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Single Grain

AUGUST 18, 2023

Optimizing Your Website for Search Engines Since 53% of website traffic comes from organic search engine results , it’s still integral to optimize your website for SEO: Remember to: Always perform on-page tactics, such as using keywords in page titles, URL slugs, and headings. SEO ROI also varies by industry. Here’s a snapshot of each.

ROI 98

ROI Marketing SEO CPA 98

VideoWeek

OCTOBER 6, 2023

The company said publishers can activate A/B testing with a single click. Infusing A/B testing with machine learning makes it easy for publishers to measure revenue and page performance improvements,” said Matt Tengler, VP of Product at Magnite.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Single Grain

AUGUST 13, 2019

There are two options : Self-service Amazon DSP (“demand-side platform”) users can buy and manage their own display campaigns. Dive Deeper: 5 SEO Tips You Need to Know to Succeed in Your PPC Campaign. 9 SEO Areas to Focus On to Boost Your Video’s Visibility. 7 SEO Copywriting Tips to Increase Your Rankings in 2019.

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

MAY 31, 2023

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. The best example of how AI assists in smart content optimization is automated A/B testing.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Single Grain

DECEMBER 6, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO.

Marketing 145

Marketing SEO Conversion Audience 145