Martech

AUGUST 12, 2024

A/B testing: Use the CDP to conduct A/B tests on different marketing approaches, allowing for data-driven adjustments that enhance effectiveness. Additional technology needed: Integrating the CDP with an ecommerce platform can help track customer behavior throughout the buying process, from browsing to checkout.

Conversion Rate 110

Conversion Rate A/B Testing Conversion Click Through Rate 110

Martech

JUNE 3, 2024

Prompt: I am working on a Fourth of July email campaign for a large ecommerce tech company. Test and Optimize: Conduct A/B testing to determine the most effective elements of your email campaign, such as subject lines, visuals, CTAs, or offers. Here’s something somebody asked me! How can I make the email stand out?

Marketing 107

Marketing eCommerce A/B Testing GDPR 107

Lemonads

SEPTEMBER 21, 2020

Instapage has the only builder that allows you to create and A/B test landing pages using the AMP framework, no developer required. True Server-side A/B Split Testing Optimize your landing pages for conversions with A/B testing capabilities on both our standard landing pages and AMP pages.

Affiliates 52

Affiliates A/B Testing Marketing Conversion 52

Single Grain

DECEMBER 6, 2019

The updates to the GDPR (General Data Protection Regulations) and stricter filters have dented the potency of email marketing. SEO A/B split testing squeezes the most SEO juice out of your site and gives you insight into the variables that move the needle. What Is A/B SEO Testing? Dive Deeper: .

Marketing 145

Marketing SEO Conversion Audience 145