Martech

JUNE 27, 2024

s Ecommerce Marketing Manager, Amy Childress, was joined by Kara Lewis, Attentive’s Lead Client Strategy Manager, to discuss how Replacements Ltd. Here’s one key quote: “I would say the first thing is to understand your customers’ interactions with SMS and to really start A/B testing early. Test SMS vs. MMS, send times and days.

A/B Testing 109

A/B Testing eCommerce Marketing MarTech 109

Martech

MAY 24, 2024

B2C marketers are often A/B testing different strategies to optimize campaigns. Software for B2C marketing automation There are a number of marketing automation platforms available to marketers, including applications from all of the big names in martech. Dig deeper: What is B2C marketing?

A/B Testing 122

A/B Testing Marketing Machine Learning Retail 122

Martech

MAY 8, 2023

What ecommerce tool is used, and what other systems does it send to? They already had data available in their tools and utilized us to set up audiences correctly and do an A/B test. Planning a test ensures you have set up the campaigns in a way conducive to reporting results. Get MarTech! In your inbox.

A/B Testing 126

A/B Testing Audience eCommerce Cookies 126

Martech

MARCH 9, 2023

We find data everywhere we turn — in our ESPs, automation platforms, CRMs, ecommerce engines. I can’t count how often clients started out with good testing intentions and veered off the path because the tests were set up incorrectly or because the team came to the wrong conclusions. These tests are easy to do.

A/B Testing 122

A/B Testing Conversion Audience Marketing 122

Martech Series

OCTOBER 10, 2022

With Moloco Retail Media Platform, we enable ecommerce platforms of all sizes to level the playing field against larger competitors and build new revenue streams, all while improving experiences for all. Merchants were able to set up their campaigns within the space of 5 minutes – and subsequent A/B test results showed 2.2%

Machine Learning 98

Machine Learning Retail Media A/B Testing 98

Martech Series

NOVEMBER 25, 2022

Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. A/B Testing if required. Marketing Technology News: Unilog Partnership With ImpaqX Delivers eCommerce Success in the AD Community. With this information, they can generate content to earn more clicks to the website.

A/B Testing 99

A/B Testing Marketing Audience SEO 99

Martech Series

JULY 25, 2022

Open-ended connectivity , allowing deep integration of personalization across ESPs, DMPs, eCommerce Platforms, CDPs, and the rest of the technology stack without the need for prebuilt solutions. Marketing Technology News: MarTech Interview With Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll.

A/B Testing 89

A/B Testing Finance eCommerce MarTech 89

Martech

DECEMBER 18, 2023

Continuously measure and refine your strategies for optimal results using A/B testing and data analytics. Data sources in the cart abandonment use case include your website, ecommerce platform, customer relationship management (CRM) system and CDP. The post How to build a CDP use case appeared first on MarTech.

A/B Testing 115

A/B Testing eCommerce Audience Retargeting 115

Martech

DECEMBER 27, 2022

Let’s look at a few ways this plays out in the real world: Siloed marketing teams, where the “ecommerce team” doesn’t regularly interface with the “email marketing team.”. A threshold of statistical significance that justifies further testing and/or investment in the efforts. Get MarTech! In your inbox. Processing.

ROI 137

ROI A/B Testing Audience eCommerce 137

Martech

OCTOBER 4, 2024

Certainly, marketers are already running specific tests — when they have the time and opportunity to do so. Tests might range over placement of CTA buttons, effectiveness of pop-ups and various aspects of content performance. The post Bluecore moves into experimentation appeared first on MarTech. Processing.

A/B Testing 78

A/B Testing Pop-Up Conversion Rate Retail 78

Martech

DECEMBER 13, 2023

Maybe some of you in ecommerce and retail are pushing the “send” button feverishly and trying not to lose your minds with all of the last-minute requests and pressure this time of year brings. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey 3.

A/B Testing 130

A/B Testing MarTech Conversion eCommerce 130

Martech

OCTOBER 23, 2024

And yet top senior executives across marketing, ecommerce, IT are struggling to rev their personalization engines, never mind scaling their personalization strategies. The post The age of personalization: How to prepare when nobody’s prepared appeared first on MarTech. What could go wrong?

ROI 127

ROI A/B Testing Machine Learning Shipping 127

Martech

JANUARY 23, 2023

This ties into one of my goals for my MarTech columns in 2023 — sharing strategies and tactics to help you find more opportunities already lurking in your email database and using your email marketing resources more efficiently. Using psychology to address your ecommerce customers’ motivational drivers will be one of those approaches.

Marketing 131

Marketing eCommerce A/B Testing Shipping 131

Martech Series

JUNE 16, 2022

The company that previously replaced blast messaging with 100% personalized communications on email, digital ads and ecommerce sites is now doing the same on mobile. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. Send fewer messages, but get more conversions.

Marketing 93

Marketing Retail A/B Testing Communications 93

Martech

AUGUST 25, 2023

With GA4, all customers can activate their audiences with Google Ads and the GMP, but that’s not all… those same GA4 audiences can be used to target push notifications, configs, and A/B tests with Firebase. Get MarTech! The post How to use the UA 360 features available in GA4 appeared first on MarTech. In your inbox.

A/B Testing 98

A/B Testing Audience eCommerce Conversion 98

Martech Series

OCTOBER 31, 2022

Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. “We The post Kibo Spins Out Personalization Business Under the Monetate Brand appeared first on MarTech Series. We are extremely excited to partner with Centre Lane on this next chapter of our journey as a leader in personalization”. “We

A/B Testing 52

A/B Testing eCommerce Retail MarTech 52

Martech

SEPTEMBER 18, 2024

To capture these moments: Ensure your ecommerce platform is user-friendly, with detailed product information, clear images, customer reviews and a smooth checkout process. Use A/B testing to refine content and messaging for each micro-moment. ” These are crucial moments for driving conversions. Processing.

Conversion Rate 75

Conversion Rate Conversion Click Through Rate A/B Testing 75

AdvertiseMint

JANUARY 21, 2024

Other martech tools – Forms, chat, analytics. The Sender sweet spots: eCommerce boutiques, small biz owners, bloggers – all trying to grow! GetResponse GetResponse provides email marketing automation combined with eCommerce features. Drip Drip offers eCommerce-focused marketing automation. Price starts at $15.83

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Martech Series

DECEMBER 23, 2022

Marketing Technology News: MarTech Interview with James Shears, Senior Vice President and General Manager at BLOCKBOARD. When presented with a sense of scarcity, such as expiration dates or real-time stock counters, customers are more likely to make purchases, according to the majority of prosperous eCommerce enterprises.

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Martech

JUNE 3, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Prompt: I am working on a Fourth of July email campaign for a large ecommerce tech company.

Marketing 119

Marketing eCommerce A/B Testing GDPR 119

Martech

MARCH 15, 2024

It’s always worth A/B testing various colors to see what your subscribers respond to best. Dig deeper: How persuasive email design can influence the ecommerce customer journey Get MarTech! The post 5 impactful ways to level up your email marketing designs appeared first on MarTech. In your inbox.

Marketing 137

Marketing A/B Testing Pop-Up eCommerce 137

Martech

DECEMBER 9, 2024

And while A/B testing can shed some light, it doesnt get to a granular level. The post How AI can revolutionize creative impact measurement appeared first on MarTech. Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. Is it the copy, the images, the audio?

A/B Testing 107

A/B Testing Brand Awareness Communications Marketing 107

Single Grain

DECEMBER 6, 2019

SEO A/B split testing squeezes the most SEO juice out of your site and gives you insight into the variables that move the needle. What Is A/B SEO Testing? How to Run A/B Tests that Actually Increase Conversions. With this strategy and the right tools, even a small budget can deliver a great ROI.

Marketing 145

Marketing SEO Conversion Audience 145