Remove A/B Testing Remove Education Remove Retargeting
article thumbnail

How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

A/B testing. Unmoderated UX Testing. An unmoderated test involves a user interacting with your product or service in a “real world” environment while being subject to a limited number of tasks or questions. You could also use a newsletter or email to create educational content for your users.

article thumbnail

B2C marketing automation: The tools, tactics and prerequisites for success

Martech

B2C marketers are often A/B testing different strategies to optimize campaigns. Post-purchase upsell with educational content Let’s say you purchase a bicycle from a retailer. Automated lead retargeting is a popular way for marketers to keep their brand top of mind after a visitor leaves their website.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

Think about testing videos of different lengths to see which works best. Facebook’s A/B testing feature can handle this for you. How to Easily Set Up a High-Conversion Facebook Retargeting Campaign. How to Run A/B Tests that Actually Increase Conversions. What Is A/B SEO Testing? Dive Deeper:

article thumbnail

A Skeptic’s Guide to Making Email Marketing Work for Your Brand

Spoton Digital Media

Email educates, entertains, and engages. Build campaigns for: General newsletters Announcements Promotions Welcome or onboarding series Nurturing drip series Post-purchase Cart abandonment Retargeting Reengagement Customer service Related: How To Use Emails to Convert Customers & Close Leads 4.

article thumbnail

Event Diary - MAU Vegas 2017

InMobi

Today, app marketers can retarget on mobile using technology equal to, and even exceeding, what is available on the desktop. A/B Testing is Key Something that was discussed again and again throughout the conference during a wide variety of session topics, is that marketers need to always be A/B testing.

article thumbnail

Ecommerce Marketing Tips and Tactics for Rapid Growth

Single Grain

Here’s a quick look: Demographic Information: Collect basic demographic information such as age, gender, location, education, and income level from your existing customer database, social media analytics (e.g., Remember, great content is a balance of visual appeal and educational value. Where do you find the necessary data?

article thumbnail

Native Advertising for SaaS: A Perfect Alternative to Facebook Ads

Single Grain

Their campaigns are conversion-driven and mostly promote product landing pages – the practice is less popular than the use of educational or entertaining content as a pre-sell landing page. When possible, advertisers should attract audiences with messaging that educates or entertains before moving people to the buying decision.