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How to optimize your content strategy across the customer journey

Martech

How to craft content for the awareness stage At this stage you want to educate and inform people about their problem and introduce them to potential solutions — ideally, leading them towards your product or service. Educational webinars and ebooks Goal : Offer deep dives into relevant topics, showcasing your expertise.

Education 132
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Why event technology is critical to marketing success

Martech

There are simply too many distractions vying for audiences’ time, whether it be social media, entertainment channels, educational videos or other kinds of content. “ Eighty-six percent of virtual events deliver a positive ROI in [the first] six months,” Lovatt said. “But, how do you prove that?

Marketing 126
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Impact of Algorithm Changes on Social Media vs. Email Marketing

The Ad Tech Blog

Low engagement rates can lead to decreased ROI and wasted marketing efforts. Regularly testing and optimizing your email content can also help improve engagement. Use A/B testing to experiment with different subject lines, email designs, and CTAs. How can I optimize my landing pages for better conversion rates?

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30 Actionable Content Marketing Tips for Digital Marketers

Single Grain

that’s a pretty good indication that there is an ROI on free value: Consider offering your own valuable content (like an in-depth, downloadable guide) for free or building your own useful tool, like Neil did. If they have a strong and loyal following, you should get a pretty good ROI. 20) Educate Instead of Trying to Sell.

Marketing 112
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9 Successful Digital Marketing Case Studies That Boosted Growth

Single Grain

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98
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Google Ads Strategies That Will Increase Conversions and Improve Your ROI

Single Grain

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. That’s because you’re allowing customers to make an educated decision about pricing before clicking your website URL. That way, you’ll still make your ROI while maximizing your revenue. But what if you’re new to Google Ads strategies?

ROI 52
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Marketing Theories: 15 Digital Marketing Theories to Grow Business Revenue

AdvertiseMint

The focus is on informing, educating, and entertaining instead of always directly selling. The aligned messaging drives higher ROI on marketing budgets. What marketing platforms and features drive ROI? A/B Testing A/B testing means using two different versions of something to see which performs better.