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Proven Higher Education Marketing Strategies to Drive Maximum Impact

Digital Remedy

In the always-evolving landscape of higher education, institutions face the dual challenge of meeting the expectations of tech-savvy students while also differentiating themselves in a crowded market. Don’t worry, there won’t be a test at the end.) Decision: Ready to enroll, these students make their choice.

Education 103
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From guesswork to growth: How to build a customer-centric marketing strategy

Martech

Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. Training Marketing training today overemphasizes specific channels think Google Ads certifications, LinkedIn marketing boot camps, advanced SEO workshops, etc.

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30 Actionable Content Marketing Tips for Digital Marketers

Single Grain

A study on Quicksprout showed that when they A/B tested landing pages, the longer ones not only performed better, but also had more qualified leads. Incorporate more keywords and SEO optimization. That way you don't lose any SEO juice on the original URL. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Marketing 112
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Organic Marketing: Tips and Best Practices for B2B Teams

Martech Series

Marketers can achieve this by using a combination of technical SEO and content marketing strategies. So, once you identify the keywords your audience is searching for, you need to publish content that they find informative, educational, and engaging. A/B Testing if required. Focus your copy on benefits.

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How to optimize your content strategy across the customer journey

Martech

How to craft content for the awareness stage At this stage you want to educate and inform people about their problem and introduce them to potential solutions — ideally, leading them towards your product or service. SEO rankings: Is your content ranking for relevant keywords your audience is searching for?

Education 123
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How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

A/B testing. Unmoderated UX Testing. An unmoderated test involves a user interacting with your product or service in a “real world” environment while being subject to a limited number of tasks or questions. You could also use a newsletter or email to create educational content for your users.

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How to use micro-moments to capture customer intent in real-time

Martech

For “I-want-to-know” moments, offer educational content like guides and industry reports. Local SEO and listings management: Capture ‘I-want-to-go’ moments Optimize for local searches by managing listings on platforms like Google Business Profile. Use A/B testing to refine content and messaging for each micro-moment.