Martech
JUNE 26, 2024
Matching ads to the right consumers isn’t directly dependent on generative AI in many of these use cases, but scaling up creative and testing ads is. Clara Shih, CEO of Salesforce AI, explained how new LLMs can potentially improve on testing, which ensures that optimal ads find the right consumers. “In
Single Grain
AUGUST 8, 2019
For example, I was looking at some electronics on Best Buy and later that day I was on another website. If this is your first time setting up a remarketing campaign, you may have to play with it with some A/B testing. Dive Deeper: How to Run A/B Tests that Actually Increase Conversions. Try Some A/B Testing.
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Martech
MAY 21, 2024
Imagine you work for a consumer electronics company tasked with promoting a new smartphone. In the previous example around the battery, the person submitting the request could acknowledge the creative team’s input and structure an A/B test around battery life vs. real-life use cases.
Martech
OCTOBER 28, 2021
DocuSign, the electronic signature platform, has had a strategic partnership with Salesforce for a number of years. This will help build consumer trust and provide marketers with relevant first-party data. Read more here. DocuSign will be available in Salesforce’s Slack in 2022 . Conversely, 24% say that don’t plan to make any changes.
Martech
JULY 28, 2021
As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. We used more A/B testing to figure out how to respond best to customers.”. Virtual event, courtesy of Panasonic.
Single Grain
JUNE 5, 2023
Some brands will use this format creatively when focused on pushing a single product or service by highlighting it in different angles, environments, poses, or demonstrated uses, providing the best image or video to connect with each potential consumer without the need for A/B testing or narrowing their focus.
Media Math
FEBRUARY 19, 2023
At Cannes Lions , Laure-Sarah Labrunie of Nestle Media shared that the CPG brand A/B-tested creatives with lower video resolution and monophonic sound, both of which yield lower carbon output. A large-budget US-based creative video shoot can produce emissions equivalent to over 200 tons of CO2, according to a study by 55.
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