Martech

MAY 21, 2024

Imagine you work for a consumer electronics company tasked with promoting a new smartphone. In the previous example around the battery, the person submitting the request could acknowledge the creative team’s input and structure an A/B test around battery life vs. real-life use cases. Email and other channels could be tested.

Conversion 109

Conversion Marketing A/B Testing Electronics 109

Single Grain

JUNE 5, 2023

The different ad formats available for your Facebook ad strategy include the following: 1) Image Ads The traditional image ad is one of the primary ad types in Facebook advertising, which includes static images in the ad copy with a headline and brief description.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Single Grain

APRIL 25, 2022

Display and Search Ads to ensure scaled conversions with cost-effective CPCs. Dynamic Search Ads strategies to get the most out of the non-branded keywords. A/B testing to regularly optimize ad copy, images and CTAs for better conversions. Managing ongoing bids on a campaign basis to minimize ad spends.

Agency 52

Agency Marketing A/B Testing ROI 52

MNTN

MAY 16, 2023

Viewing videos. Adding items to their cart without purchasing. Using a Product Comparison Tool Product comparison tools are useful for evaluating high-ticket items including vehicles, furniture, and electronics. Target these viewers by adding a strong call to action in your Connected TV ad that sends them to your website.

Conversion 52

Conversion Conversion Rate Shipping A/B Testing 52

MNTN

JANUARY 13, 2023

As the company plans its back-to-school campaign, the brand positioning aspect of their plan would tell them to focus on talking about protecting a student’s lockers, keeping their expensive electronics safe, or preventing pranksters from stealing their gym clothes. This can include banner ads, photo ads, and video ads. .

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

JUNE 11, 2024

As the company plans its back-to-school campaign, the brand positioning aspect of its plan would tell them to focus on talking about protecting students’ lockers, keeping their expensive electronics safe, or preventing pranksters from stealing their gym clothes. This can include banner ads, photo ads, and video ads.

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

MNTN

JANUARY 29, 2025

” Programmatic vs Digital Advertising Digital advertising encompasses all marketing efforts that use an electronic device or the internet, including display ads, social media, and email marketing, allowing brands to connect with a broad audience online. Brand-safe placements protect reputation and improve campaign effectiveness.

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52