Martech Series

AUGUST 17, 2022

This acquisition of Imposium, the recent acquisition of Drishyam AI, and our expansion into new outlets for video entertainment content like TikTok are all investments to support this future creative infrastructure.”. “We

A/B Testing 87

A/B Testing Entertainment Video Ads MarTech 87

Martech

MARCH 5, 2024

But as Neil Postman suggests, the only way to get there is if we’re “ entertaining ourselves to death.” For around 20 years, we’ve been immersed in this algorithmic experiment, gradually substituting traditional institutions and significant portions of the entertainment industry with social media and online content platforms.

Media 127

Media A/B Testing Entertainment Shipping 127

Martech Series

JUNE 13, 2022

More than 300 sports and entertainment venues are innovating fan interactions via point-of-sale hardware, software and specialized services. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. Fiserv, Inc.

Entertainment 89

Entertainment A/B Testing Retail Food 89

Spoton Digital Media

FEBRUARY 20, 2023

Email educates, entertains, and engages. Run A/B Tests Don’t assume your first attempt at an email campaign will be the best. Instead, use A/B testing to try different versions of your email to see what works best. Email can be personalized.

Marketing 97

Marketing A/B Testing Click Through Rate Audience 97

Martech Series

JUNE 17, 2022

.” Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. Now, companies across every industry – from auto to entertainment – will be a 3D company. Message: Every company used to be a technology company. How are advertisers and creatives using 3D technologies today?

A/B Testing 88

A/B Testing Entertainment Impressions MarTech 88

Single Grain

FEBRUARY 10, 2020

A/B Testing. Also known as split testing, A/B testing refers to the process of testing two variations of one specific element on your website, landing page, ad, etc. Dive Deeper: 5 Important Landing Page Elements You Should Be A/B Testing. Algorithm (Updates). Click-Through-Rate (CTR).

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Martech Series

JUNE 14, 2022

Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. “With 227 million gamers in the US, and over 3 billion globally by the end of this year, it’s a major entertainment channel, especially for Gen Z, the next generation of household decision-makers and spenders.

Viewability 77

Viewability A/B Testing Impressions Entertainment 77

Martech Series

JUNE 2, 2022

F5 announced enhancements to F5 Distributed Cloud Services to help customers safeguard and deliver the digital experiences that have become vital to everyday life in the ways we interact, seek out entertainment, and purchase goods and services. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify.

A/B Testing 89

A/B Testing Machine Learning Entertainment MarTech 89

Martech Series

NOVEMBER 23, 2022

According to an Entertainment Software Association (ESA) report , the average gamer’s age in 2022 is 31 years. With immersiion, brands across the globe are presented with an opportunity to get extremely close to the end consumer – an engaged and entertained audience – with contextually relevant, personalised and authentic messaging.

Audience 90

Audience Advertising Rich Media Entertainment 90

Monetize More

APRIL 24, 2023

Are they entertaining, funny, engaging? What you can do, is back up your tests with science. You can run A/B testing on two different site layouts, for example. If they advertise at all on a website like that, they’ll pay rock bottom rates. Think about the articles on your site. Are they a good read?

A/B Testing 98

A/B Testing Video Ads SEO Entertainment 98

AdvertiseMint

JANUARY 18, 2024

The focus is on informing, educating, and entertaining instead of always directly selling. A/B Testing A/B testing means using two different versions of something to see which performs better. Let’s discuss 15 of them below. #1. Content builds awareness and trust for brands. Source: custify.com #14.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Martech

JULY 28, 2021

We used more A/B testing to figure out how to respond best to customers.”. Panasonic has a lot to be proud of in terms of the products they have in the marketplace, from new food technology solutions to the projectors that build entertainment experiences for amusement parks. In search of BETAs.

Food 109

Food A/B Testing Conversion Electronics 109

Digiday

OCTOBER 21, 2022

These interactive ads and entertainment experiences take riders on a brand journey that includes top-funnel awareness via verified ad impressions placed between games and other interactive experiences. The final bottom-funnel piece of the story enables advertisers to capture conversion metrics and A/B test different offers in real-time.

Click Through Rate 68

Click Through Rate A/B Testing Conversion Conversion Rate 68

Digiday

SEPTEMBER 22, 2022

According to Hub Entertainment research , 60% of viewers said they prefer shows with ads customized to them. The availability of real-time feedback metrics, A/B testing and comprehensive audience testing is also crucial for advertisers to follow audiences and track ad performance.

Advertising 72

Advertising A/B Testing Audience Healthcare 72

Flashtalking by Mediaocean

AUGUST 17, 2022

This acquisition of Imposium, the recent acquisition of Drishyam AI, and our expansion into new outlets for video entertainment content like TikTok are all investments to support this future creative infrastructure.” “We

A/B Testing 52

A/B Testing Machine Learning Entertainment Video Ads 52

Digiday

OCTOBER 25, 2022

This finding is echoed in research from Hub Entertainment, which reports that 60% of viewers said they prefer shows with ads customized to them. For instance, 80% of CTV viewers are more likely to pay attention to ads from brands that align with their lifestyles and opinions, according to research from Magnite.

Retail 68

Retail A/B Testing Shipping Audience 68

InMobi

AUGUST 12, 2018

According to PWC’s global entertainment and media outlook report , India’s OTT video segment has grown by 18 percent since 2017 and is set to enter the top 10 largest markets by 2022 with revenues of over $815 million. What is Driving The Growth of Mobile OTT? has drawn consumers to these OTT platforms.

Advertising 52

Advertising A/B Testing Entertainment Video Ads 52

Single Grain

JUNE 23, 2023

To achieve this, consider the following tips: 1) Craft Value-Driven Substance for Your Emails Strike a balance between promotional: …and value-based emails: Instead of bombarding your subscribers with constant sales pitches, focus on providing valuable content that educates, inspires or entertains them.

Marketing 97

Marketing A/B Testing Audience GDPR 97

Martech Series

OCTOBER 3, 2022

So now, 26 years into my career, I’m the CMO at Veritone, an AI platform company disrupting the web3, HRM, green energy, and media and entertainment industries with innovations and scale that are changing the way enterprises go to market. I ended my time at SAP in 2019 as the COO of SAP Labs US.

MarTech 93

MarTech Marketing SEO ROI 93

Single Grain

AUGUST 2, 2023

Provide them with engaging content that not only entertains but also educates or adds value. Conduct A/B testing to compare the effectiveness of different CTAs and refine your strategy based on the results. Effectively, it’s an A/B test for your targeting.

A/B Testing 52

A/B Testing Conversion Rate Video Ads Audience 52

Single Grain

MARCH 3, 2023

Their campaigns are conversion-driven and mostly promote product landing pages – the practice is less popular than the use of educational or entertaining content as a pre-sell landing page. When possible, advertisers should attract audiences with messaging that educates or entertains before moving people to the buying decision.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

Martech Series

JANUARY 6, 2023

The key to personalization is experimentation, understanding what creative elements appeal to different kinds of people, mixing and matching those elements until the right combinations of elements and audience emerge (not as time consuming as you might think), and continually a/b/… testing throughout the campaign.

Retail 93

Retail A/B Testing Audience ROI 93

Single Grain

JULY 25, 2023

Provide valuable information, solutions, and entertainment that will captivate and engage them. A/B Testing: Conduct A/B testing to compare different content types, posting times, and formats. This helps you identify what resonates best with your audience.

Media 52

Media Click Through Rate A/B Testing Audience 52

Spoton Digital Media

FEBRUARY 20, 2023

Email educates, entertains, and engages. Run A/B Tests Don’t assume your first attempt at an email campaign will be the best. Instead, use A/B testing to try different versions of your email to see what works best. Email can be personalized.

Marketing 52

Marketing A/B Testing Click Through Rate Audience 52

Single Grain

OCTOBER 1, 2020

The first thing I look at is the quality of the content, because if you’re not giving your reader something of value (whether it’s educational or entertaining), nothing else will matter. An easy way to run A/B SEO tests for specific blog posts on your site is with a tool like ClickFlow (full disclosure: this is our tool).

SEO 111

SEO Pop-Up A/B Testing Click Through Rate 111

MNTN

JANUARY 30, 2024

Offer Value-Driven Content The content you provide should offer value — be it entertainment, information, or a unique perspective — and doing so ensures that the viewer believes their time is well spent watching it. Remember, the goal is to nurture audiences through multiple touchpoints and get them to take action.

Audience 52

Audience A/B Testing Entertainment Advertising 52

Flashtalking by Mediaocean

MARCH 25, 2022

TV, while it has been diversified by various streaming options, tends to fit into relatively few social roles for solitary or communal entertainment. Billboards, even when they are digital, offer a similar experience no matter where we see them, and have offered broadly the same experience for as long as they have been around.

A/B Testing 52

A/B Testing Media Entertainment Advertising 52

AdvertiseMint

OCTOBER 13, 2023

A/B Testing for Direct Response Want to boost your direct response? A/B testing is the secret sauce of a winning direct response campaign. A/B testing means trying two different versions to see which performs better. You can test anything – headlines, images, offers, ad layouts, email content, etc.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

Clearcode

DECEMBER 17, 2023

They choose the game they prefer as a context, but watch a streamer for their personality, for how entertaining, fun, interesting they are. People watched me for my personality and this is what they do for all the streamers. Then you have categories, so you can see which messaging performed in which category, or just overall the campaign.

Advertising 109

Advertising Audience Entertainment A/B Testing 109

Monetize More

MAY 22, 2023

You can also use different tones, such as educational, entertaining, or inspirational to match your audience’s interests. Another way to evaluate ad network performance is through A/B testing. In addition to tracking metrics and conducting A/B tests, it’s important to review your ad network partners regularly.

Finance 52

Finance Affiliates Ad network A/B Testing 52

Lemonads

SEPTEMBER 7, 2020

Once you have the traffic and the offers, you start to run your campaign where you will aim for a positive ROI through optimizations, A/B testing , etc. Pros: It’s enjoyable Being a media buyer is very entertaining for several reasons. And you get the offers usually on Affiliate Networks.

Affiliates 52

Affiliates A/B Testing ROI Banner 52

Lemonads

SEPTEMBER 3, 2020

Create engaging content : Engaging content can excite, educate, or entertain visitors. A/B Testing A/B testing is a must! A/B Testing: Test! Content marketing best achieves the goals of generating brand awareness and demonstrating thought leadership, not immediate sales!

Native Advertising 52

Native Advertising Advertising A/B Testing SEO 52

Single Grain

JULY 19, 2023

They allow users to access entertainment or information without committing to a full-length video. When creating ads, ensure your efforts are successful with A/B testing. Most social media advertising platforms, like Meta , offer A/B testing tools. Why are short-form videos so popular?

Media 73

Media Advertising A/B Testing Education 73

Single Grain

JUNE 23, 2020

Since content marketing is all about drawing your audience in with high-value content, your content must be genuinely engaging, informative and/or entertaining to your audience. A/B testing is a huge help here. But what works for our audience won’t necessarily work for yours, so A/B testing is helpful here.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Lemonads

DECEMBER 3, 2020

While Facebook, Instagram, and similar platforms catered to mainstream audiences, TikTok has thrived by delivering an awesome experience to users seeking micro-entertainment. In most cases, users share news about their day, fun content, and other types of video content designed to entertain their followers.

Affiliates 52

Affiliates Marketing Conversion A/B Testing 52

Smart-Hub

OCTOBER 20, 2023

In recent years, connected TV has become a buzzword in the home entertainment and digital marketing industries. Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. People simply pull off the cords for wireless content viewing.

Advertising 52

Advertising Non-Profit Retargeting Audience 52

Lemonads

JUNE 5, 2020

You may also be able to be mysterious, but this usually works best for gaming and entertainment offers. A/B testing can be set up from the beginning or during your first optimization. As a general rule of thumb, you want to start off by testing big variations and fine-tuning smaller elements once you find a solid base.

Affiliates 52

Affiliates CPA A/B Testing Non-Profit 52