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A Handy Content Marketing Glossary of Terms

Single Grain

A/B Testing. Also known as split testing, A/B testing refers to the process of testing two variations of one specific element on your website, landing page, ad, etc. Dive Deeper: 5 Important Landing Page Elements You Should Be A/B Testing. Algorithm (Updates). Click-Through-Rate (CTR).

Marketing 130
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How (and Why) to Conduct an Effective Blog Post Audit

Single Grain

The first thing I look at is the quality of the content, because if you’re not giving your reader something of value (whether it’s educational or entertaining), nothing else will matter. Learn More: Overlooked SEO: Optimizing Images and Video for Search. The Conclusion and CTA. The Length of the Post. The Breadth of Topics.

SEO 111
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MarTech Interview with Scott Leatherman, Chief Marketing Officer at Veritone

Martech Series

So now, 26 years into my career, I’m the CMO at Veritone, an AI platform company disrupting the web3, HRM, green energy, and media and entertainment industries with innovations and scale that are changing the way enterprises go to market. We leverage Yoast SEO, Screaming Frog, and Semrush to improve/scale our collective efforts.

MarTech 93
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Marketing Theories: 15 Digital Marketing Theories to Grow Business Revenue

AdvertiseMint

The focus is on informing, educating, and entertaining instead of always directly selling. Search Engine Optimization (SEO) SEO stands for Search Engine Optimization. When people search keywords related to your business, SEO helps them find and click on your site faster. Let’s discuss 15 of them below. #1.

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How to Unsuck at Social Media: Insights from Marketing Experts

Single Grain

Neil admits that at his company there’s room for improvement in their A/B testing on YouTube, regular interaction with followers, and willingness to share more personal content for engagement. Do they publish more educational content, or do they lean towards entertaining their audience? Track Their Engagement.

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How to Create a High-Performance Content Marketing Strategy in 2020

Single Grain

Since content marketing is all about drawing your audience in with high-value content, your content must be genuinely engaging, informative and/or entertaining to your audience. 70% of survey respondents said that SEO is better than PPC for generating sales. Getting more traffic to your site through social shares or SEO.

SEO 105
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How to improve website engagement and make visitors happy while optimizing ads

Monetize More

Not to mention the fact that they probably won’t perform well from an SEO perspective or generate any traffic. Are they entertaining, funny, engaging? What you can do, is back up your tests with science. You can run A/B testing on two different site layouts, for example. Think about the articles on your site.