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Header bidding technology allows publishers and developers to hold real-time auctions between multiple SSPs to maximize profits. . OS, device, GEO, channel) Ad preloading support Rich selection of non-intrusive ad formats Comes with a regularly updated SDK. This feature is essential if you want serious revenue. Marketplace.
It ensures better fillrates by optimizing demands. of publishers agree that video HB increases their fillrate. You must appeal to users with the best UX practices to increase ad viewability and see high-profit margins. This way, you can improve the fillrate and, thereby, ad revenue.
Cons: May put off users who don’t want to see ads Needs an existing user base to be profitable Requires some technical know-how. Make sure they support all the mobile ad formats you need, that they have high ad fillrates , offer satisfactory CPMs, and so on. Cons: Requires more A/Btesting More technically demanding.
On the other hand, rewarded video ads have great completion rates, but they might not convert very well, as users often only care about the reward, rather than the ad itself. Lastly, banner ads are versatile and non-intrusive, but they need excellent visuals to avoid banner blindness. Header Bidding Support.
Taboola Pros For Publishers Actionable Editorial Insights : Taboola’s Newsroom empowers editorial and audience teams to enhance content with actionable data insights, A/Btesting, and alerts. Sponsored Video: Achieve market-leading monetization with seamless, non-intrusive, in-feed video experiences.
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