Martech

DECEMBER 14, 2022

The so-called “cookie apocalypse” does not only impact third-party cookies. Safari and Firefox are already limiting certain aspects of the first-party cookies set directly by your website. What do cookies have to do with this? The popularity of first-party cookies.

First-Party Cookies 112

First-Party Cookies Cookies Retargeting A/B Testing 112

Brid.tv

JUNE 28, 2023

Of course, this will require some A/B testing , regular campaign tracking, and optimization. However, the biggest aid in the post-cookie era will most definitely be Google’s new feature within the Privacy Sandbox mechanism, Topics API.

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Single Grain

JUNE 16, 2023

Pixel is a piece of Javascript that collects first-party cookies. Some tools also provide additional features, such as A/B testing. To set up a retargeting campaign , you must begin with your customer demographics. Pixel-based retargeting is one of the most common techniques.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Martech

JANUARY 23, 2025

Yes, you can achieve some modest improvements, particularly with straightforward tasks like A/B tests. But the platform cant go beyond telling you whether A or B worked better. You still need a human to determine why one ad outperformed another, and then create option C to outperform both A and B.

MarTech 111

MarTech Cookies ROI A/B Testing 111