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Of course, this will require some A/Btesting , regular campaign tracking, and optimization. Higher ROI — By targeting users who are more likely to be interested in their products or services, advertisers can potentially see a higher return on investment from their ad campaigns.
Pixel is a piece of Javascript that collects first-partycookies. Some tools also provide additional features, such as A/Btesting. For example, Meta offers this function, ensuring that businesses use the most converting advertising method, resulting in an exceptional ROI.
Yes, you can achieve some modest improvements, particularly with straightforward tasks like A/Btests. But the platform cant go beyond telling you whether A or B worked better. You still need a human to determine why one ad outperformed another, and then create option C to outperform both A and B.
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