Single Grain

MAY 10, 2022

A/B testing ads and landing pages. As you already saw in the previous section, Google Ads agencies are masters of copywriting, A/B testing, customer research, and much more. A/B testing headlines, images and CTA copy relentlessly. Running campaign budget analysis. Reviewing past ad campaigns.

Agency 52

Agency A/B Testing Retargeting CPA 52

Single Grain

FEBRUARY 22, 2024

Another great feature of PPC ads is retargeting campaigns : tracking customers who visited your website and displaying targeted ads to them across the internet. Remember, retargeting targets ‘low-hanging fruits’ or audiences that are already aware of your product, thus increasing the chances of conversion.

eCommerce 52

eCommerce A/B Testing Marketing SEO 52

Single Grain

APRIL 25, 2022

A/B testing to regularly optimize ad copy, images and CTAs for better conversions. A/B testing for landing pages , ad copy, bid strategies, etc. Running retargeting campaigns based on target demographics. Dive Deeper: E-commerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS).

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

APRIL 24, 2023

Dive Deeper: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight ThinSlim Foods ThinSlim Foods was experiencing serious growth: 100-150% over the course of just a few years. They offer the ultimate solution to dieters – low-carb foods that are healthy and taste great. So, what needed to change?

CPL 52

CPL Food Conversion Rate Conversion 52

Single Grain

JULY 17, 2023

For example: A dried-fruit brand can leverage programmatic advertising platforms to effectively reach health-conscious individuals, fitness enthusiasts or those interested in organic food. Retargeting : The digital marketing strategy to reach users who have previously interacted with their website or app.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

MNTN

JANUARY 13, 2023

If you’re not on track to meet those goals, you may need to make adjustments–such as adjusting your target audience or running A/B testing–to improve performance and knock your goals out of the park. This form of smart advertising is great for creating retargeting ads and highly personalized ads. Performance Marketing Channels.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

RevX

NOVEMBER 7, 2022

If you were promoting a smartwatch, your ad should be seen on a fitness app than on a food delivery app. Score high-performing audience segments and retarget them with precision. Perform A/B testing and incrementality tests. It also matters where you run these ads. Avoid bidding against yourself for ad inventories.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Single Grain

JANUARY 23, 2023

They also conduct A/B testing to increase customer engagement. Dive Deeper: * 7+ Content Optimization Strategies to Increase Your Rankings * 5 Important Landing Page Elements You Should Be A/B Testing 4) They Save Your Precious Time Another great thing about hiring a PPC consultant? It’s a big time-saver for you!

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

JULY 5, 2023

Write a retargeting email headline for a marketing convention. Write a 30-character copy for my Google display ad promoting organic dog food. A/B Testing Create a 9-step A/B testing strategy. Outline a 1,000-word guide about A/B testing. Recommend six types of A/B tests.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

Single Grain

APRIL 28, 2020

When MobileMonkey switched to optimizing for messages, they were able to automatically collect a person’s information in the system so that they could then retarget them. Here’s what the exact ad looked like: To retarget these people, they used Messenger drip campaigns. 19) Popeyes Chicken Sandwich.

Marketing 141

Marketing Audience Media ROI 141