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Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. That means that every term they were bidding on contained “ThinSlim Foods” in front of it or another branded product that they had. 4) Opened Up Retargeting to ALL Products.

Food 105
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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

B2C marketers are often A/B testing different strategies to optimize campaigns. bag of pet food is likely to run out or guess that the kids’ swimsuits you bought early last summer don’t fit anymore (because they don’t). B2B success might be measured by lead generation, qualified leads passed to sales and, ultimately, revenue.

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How Remarketing Can Help Increase Conversions

Single Grain

How can you leverage that knowledge to increase our retargeting conversion rates? First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. Retargeting primarily uses Internet ads to entice interested prospects back to your website to finish a purchase. Remarketing.

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How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

A/B testing. Unmoderated UX Testing. An unmoderated test involves a user interacting with your product or service in a “real world” environment while being subject to a limited number of tasks or questions. Retarget Customers Who've Previously Bought from You . A/B Testing. Card sorting.

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Ecommerce Marketing Tips and Tactics for Rapid Growth

Single Grain

Another great feature of PPC ads is retargeting campaigns : tracking customers who visited your website and displaying targeted ads to them across the internet. Remember, retargeting targets ‘low-hanging fruits’ or audiences that are already aware of your product, thus increasing the chances of conversion.

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How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

Think about testing videos of different lengths to see which works best. Facebook’s A/B testing feature can handle this for you. How to Easily Set Up a High-Conversion Facebook Retargeting Campaign. It also engages anybody with an interest in food or in the movie Star Wars. What Is A/B SEO Testing?

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How to Build a Facebook Ad Funnel

Single Grain

Most ad funnels start with a general audience and use retargeting campaigns to deliver increasingly segmented ad campaigns to increasingly warm audiences. Simple and likely retargeted based off of views of the first video. About two months later, I saw an ad similar to the one below. Click here to download it for free right now!