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Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. That means that every term they were bidding on contained “ThinSlim Foods” in front of it or another branded product that they had. Dive Deeper: * What Is A/B SEO Testing? *

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How to Improve E-Commerce Landing Pages with Paid Ads Data

Single Grain

While it may not have an immediate impact on conversions, using existing paid advertising campaigns to improve your landing pages offers an excellent alternative to traditional methods of conducting A/B testing. The Importance of A/B Testing in E-Commerce. Dive Deeper: * What Is A/B SEO Testing? *

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30 Actionable Content Marketing Tips for Digital Marketers

Single Grain

A study on Quicksprout showed that when they A/B tested landing pages, the longer ones not only performed better, but also had more qualified leads. Incorporate more keywords and SEO optimization. That way you don't lose any SEO juice on the original URL. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

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How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

A/B testing. Unmoderated UX Testing. An unmoderated test involves a user interacting with your product or service in a “real world” environment while being subject to a limited number of tasks or questions. A/B Testing. You could use an A/B test to: Improve the conversions on your website.

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How Remarketing Can Help Increase Conversions

Single Grain

By now you’re starting to feel hungry after looking at all these signs with food, so when the next sign comes up 2 miles from the exit, you decide to get off the highway for some lunch. If this is your first time setting up a remarketing campaign, you may have to play with it with some A/B testing. Try Some A/B Testing.

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How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

Think about testing videos of different lengths to see which works best. Facebook’s A/B testing feature can handle this for you. It also engages anybody with an interest in food or in the movie Star Wars. How to Run A/B Tests that Actually Increase Conversions. What Is A/B SEO Testing?

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When Should You Rebrand Your Business? (Plus 5 Examples!)

Single Grain

But when I took over the company about five years ago, we only offered SEO services: Single Grain was sold for $2 upfront ($1 for Sujan’s shares and $1 for Neil’s), and I had to pay through profits of the company. Moz is one of the most well-known SEO companies. Targeting Branded vs. SEO Keywords: Which Should You Focus On?

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