YieldBird

MARCH 30, 2023

As it’s not a new solution, we have tested it twice in the past, and the results did not indicate implementing this functionality. But assuming the latest interest, we’ve decided to test it again. Therefore, it is worth testing this solution to weigh the cost of implementation and the potential benefits.

Header Bidding 97

Header Bidding A/B Testing Marketing Advertising 97

Automatad Inc.

JANUARY 9, 2024

Share Tweet Share Header bidding (HB) has set a benchmark and become the default approach for a publisher to monetize their website. Likewise, video header bidding is a go-to solution for publishers who want to serve video ads. But do you think you can increase ROI by implementing the video header bidding as it is?

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

Brid.tv

APRIL 3, 2023

Most Prebid SSPs have their own analytics, so in order to calculate the best price floors, publishers need to consider the performance of each SSP that participates in their header bidding auctions. Track auction performance in real time across your entire header bidding stack.

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

PubMatic

AUGUST 2, 2022

The answer lies in wrapper solutions, like PubMatic’s Identity Hub , that work in a similar way to header bidding wrappers whereby they manage multiple ID solutions from a single interface. Let’s take a look at the key benefits: Automated Adaptation.

Header Bidding 109

Header Bidding Demand Side Platform A/B Testing Cookies 109

AdPushup

JUNE 11, 2023

There are a lot of techniques and hacks that web publishers use to maximize ad revenue such as A/B testing, header bidding, lazy loading ads. [.] Optimize your ad exposure, engagement, and revenue on your websites or digital platforms effectively.

Header Bidding 52

Header Bidding A/B Testing Ad Ops Ad Tech 52

Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) A/B test with different types of triggers to learn which one works best for your site. to help publishers optimize their ad revenue. So, what exactly is the deal with ad refresh?

A/B Testing 104

A/B Testing Header Bidding Ad Server Impressions 104

YieldBird

MARCH 6, 2024

The Quest for the Perfect Timeout Setting If you’re a publisher who has recently embraced Header Bidding technology through Prebid, you might still be operating with the default timeout settings – typically, an Auction Timeout of 1000 milliseconds (ms) and a Failsafe Timeout of 3000 ms.

Header Bidding 52

Header Bidding A/B Testing Impressions Viewability 52

Monetize More

FEBRUARY 8, 2023

Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. You’re likely to miss out on the best bids for your ad slots if your site is running slow or poorly-coded ad technology. Better user experience is the main priority!

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Header Bidding Support. Header bidding is by far the most efficient method of trading ad space. Google AdMob 2.

Mobile Ads 75

Mobile Ads Ad network Header Bidding CPM 75

InMobi

JULY 2, 2020

All of this traffic undergoes pre-bid invalid traffic (IVT) filtering and post-bid IVT monitoring by DoubleVerify. 3) Standardizing Header Bidding for DSPs We have gradually ramped up the supply on our exchange available via our header bidding solution for apps, Audience Bidding.

Header Bidding 52

Header Bidding Demand Side Platform A/B Testing Fill rate 52

OpenX

MARCH 30, 2020

Header bidding has been standard practice in the industry for the better part of the last five years, yet publishers are still facing challenges when it comes to optimizing the technology to work best for them. Ability to see A/B test results. Immediate benefits for publishers using the adapter: . Easier troubleshooting.

A/B Testing 52

A/B Testing Header Bidding CPM Marketing 52

Digital Turbine

DECEMBER 14, 2022

For publishers to improve performance and place competitive bids, look to ad networks that can help to optimize unified auction campaigns with mediation, including A/B testing to compare waterfall and header bidding performance and the functionality to optimize eCPMs and fill rates.

Fill rate 98

Fill rate Header Bidding A/B Testing Audience 98

Brid.tv

NOVEMBER 22, 2022

What to Look for in an App Monetization Platform Variety of Ad Formats Header Bidding Support Real-Time Ad Analytics Top 12 Mobile App Monetization Platforms for Publishers 1. Header Bidding Support. That is particularly true for video header bidding since publishers can use it to achieve CPMs in the dozens.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

InMobi

FEBRUARY 5, 2020

Within the realm of CTV, we will be focusing on programmatic CTV, VAST video support, direct publisher integrations and partnering with top content apps as well as SSPs to get access to supply in various forms (tags, SDKs, header bidding and more).

Header Bidding 52

Header Bidding A/B Testing GDPR Cookies 52

InMobi

FEBRUARY 24, 2021

Run A/B Tests to improve opt-Ins. Publishers should implement a header bidding setup if they haven’t already, as header bidding setups are known to provide better fill rates and more competitive CPMs. Introduce higher yield monetization setups and ad formats.

Header Bidding 52

Header Bidding Pop-Up A/B Testing Fill rate 52

Brid.tv

NOVEMBER 29, 2022

Monetization Model Key Monetization Features Pricing Free Trial AVOD Video and display ads Various video ad formats Video header bidding Contextual targeting Engaging ad units Ad plodding Ad analytics Header bidding analytics Starts at $24.99/month Header bidding analytics and ad analytics are also available.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

Monetize More

JUNE 29, 2023

Optimizely: Offers AI-powered experimentation and optimization tools for A/B testing, personalized content delivery, and conversion rate optimization. Try out our award-winning header bidding solution here.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

Monetize More

APRIL 25, 2023

This is a short guide about split testing MonetizeMore’s award-winning platform with other adtech partners — what is it, how does it work, and what you can expect from it. For these reasons, we need to know the answers to the following questions: What ad technology will be on the other side of the test? (e.g.

Header Bidding 52

Header Bidding A/B Testing Ad Tech Ad network 52

Automatad Inc.

JANUARY 26, 2023

So, it’s recommendable to run an A/B test and wait for at least a week after implementation to evaluate the results and make decisions. They can use A/B testing to compare different ad sizes’ performance and identify which ones generate the most revenue while maintaining a good user experience. Is Page RPM Enough?

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

InMobi

AUGUST 7, 2019

Are you A/B testing? Are you A/B testing different waterfalls potentially? Maybe you've got a new ad product and you want to A/B test against retention. So your operations guys will be the A/B testers there. A Q&A with Chas Drawbacks and Benefits of Header Bidding for Apps

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

Digital Turbine

SEPTEMBER 28, 2023

Learn how header bidding is similar to restaurant service, what stops brands from buying your mobile app users, and why adapting, diversifying, and testing are the main focus areas that should be on every developer’s radar. The widespread adoption of bidding also helps brands find the right audience.

A/B Testing 59

A/B Testing Header Bidding GDPR Mobile Ads 59

Monetize More

AUGUST 18, 2022

Split Testing. To get the best results from your website, you should perform A/B testing for both ad placements and site usability. Google’s Optimize tool allows you to send search traffic to specific links to test optimizations of ad placements and overall user experience. Header bidding.

Header Bidding 52

Header Bidding Viewability Video Ads Banner 52

Smart-Hub

OCTOBER 24, 2023

A/B Testing and Optimization Consistently perform A/B tests on ad creatives, formats, and messaging to pinpoint the most effective elements for your audience. Conduct tests with different formats, such as in-text, in-feed, or sidebar ads, to ascertain the most effective approach.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Monetize More

JUNE 1, 2023

Additionally, some ad networks offer A/B testing tools, which allow you to test different ad placements and formats to see which ones generate the most revenue. A/B Testing A/B testing is a powerful tool for identifying the optimal configuration for your website or app.

Ad network 52

Ad network Click Through Rate A/B Testing Header Bidding 52

Monetize More

APRIL 12, 2023

Furthermore, if a publisher intends to use Prebid (header bidding) on the website, then it has compatibility issues with the Lazy Loading. Regardless of which navigation technique you decide to use, it’s essential to test and optimize. A/B testing experiments are handy to analyze the effectiveness of each approach.

Viewability 52

Viewability Header Bidding Impressions A/B Testing 52

InMobi

APRIL 23, 2019

According to InMobi’s 2018 Header Bidding Research Report , 53% of app publishers polled said that ad revenues had remained stagnant or decreased in the previous 12 months. On the plus side, there are more mediation companies entering the space and in-app header bidding is starting to show great results.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Automatad Inc.

FEBRUARY 1, 2024

With A/B testing, you can find the ideal ad count per page of your site, and that ideal count should not affect the content of your page and lift the user experience, too. Take a call on these decisions based on user behavior, site performance, brand demand, changing trends, and through rigorous A/B testing.

Viewability 52

Viewability Ad Server Ad network Header Bidding 52

Monetize More

OCTOBER 18, 2022

OpenX integrates seamlessly with most ad servers, video players and header bidding. You can also integrate the OpenX prebid adapter to increase demand within video header bidding. They’ve also enabled video header bidding which can help you increase competition and drive the most revenue from each impression.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Brid.tv

JUNE 26, 2023

This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance. The platform also offers ad podding for premium partners, A/B inventory testing, real-time reporting, and fully transparent marketplace transactions to ensure brand safety.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

MNTN

JANUARY 29, 2025

Real-Time Bidding (RTB) Real-Time Bidding (RTB) is an automated auction process where advertisers bid on individual ad impressions in milliseconds, ensuring the highest bidder wins the placement. Continuous creative testing helps improve engagement and conversion rates over time. How Does Programmatic Advertising Work?

Advertising 52

Advertising Demand Side Platform Ad Exchange Impressions 52