A/B Testing Header Bidding Viewability 
YieldBird
JANUARY 12, 2022
Each vendor swears that their product is the one that will provide the highest uplifts, increase the viewability of ad units; and, of course, their same product will do all this without compromising on user experience. You can take all guesswork out of the equation by implementing A/B testing. What is A/B testing?
Automatad Inc.
JANUARY 9, 2024
Share Tweet Share Header bidding (HB) has set a benchmark and become the default approach for a publisher to monetize their website. Likewise, video header bidding is a go-to solution for publishers who want to serve video ads. But do you think you can increase ROI by implementing the video header bidding as it is?
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Ad Monsters
AUGUST 22, 2022
The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) A/B test with different types of triggers to learn which one works best for your site. Always consider ad viewability while refreshing inventories. to help publishers optimize their ad revenue.
Monetize More
FEBRUARY 8, 2023
Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. You’re likely to miss out on the best bids for your ad slots if your site is running slow or poorly-coded ad technology. Better user experience is the main priority!
YieldBird
MARCH 6, 2024
The Quest for the Perfect Timeout Setting If you’re a publisher who has recently embraced Header Bidding technology through Prebid, you might still be operating with the default timeout settings – typically, an Auction Timeout of 1000 milliseconds (ms) and a Failsafe Timeout of 3000 ms.
InMobi
FEBRUARY 24, 2021
Run A/B Tests to improve opt-Ins. Publishers should implement a header bidding setup if they haven’t already, as header bidding setups are known to provide better fill rates and more competitive CPMs.
Monetize More
AUGUST 18, 2022
We all know that ad viewability is a key metric you need to look into to optimize ad earnings. Often, advertisers aiming for the best return on investment will overlook ads with low viewability. Split Testing. To get the best results from your website, you should perform A/B testing for both ad placements and site usability.
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