The Ad Tech Blog

APRIL 26, 2024

Finally, real-time testing and optimization should be implemented. Use A/B testing and other techniques to continuously refine your ads based on user feedback and interaction data. For instance, different images, headlines, or call-to-action buttons might be displayed depending on the user’s past interactions with your brand.

Advertising 130

Advertising Conversion Rate Healthcare A/B Testing 130

Martech

FEBRUARY 24, 2022

The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions. Key customers include Cardinal Web Solutions, Einstein Industries, Molina Healthcare, Slamdot, West Dermatology and Workshop Digital. Product overview.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Digiday

OCTOBER 4, 2022

Piano worked with America Media to launch a new subscription landing page and implement machine learning algorithms to segment and target users with dynamic offers — allowing the publisher to reach its annual goal of 10,000 subscribers in nine months. Its expansive toolkit offers media companies multiple ways to grow revenue.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Clearcode

JANUARY 22, 2023

The DCO tool forms a new creative out of the provided information, tests it in real-time (A/B tests), and displays the best-performing creative at scale. Dynamic Creative Optimization vs Static Creative There are similarities between DCO and a static creative as both can use A/B testing to define the most effective ads.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Single Grain

MAY 30, 2023

Continuous Optimization: Through automatic and recurring A/B testing , machine learning algorithms can identify the most effective messages, channels, and timing to maximize campaign performance. This iterative process leads to constant improvement and higher returns on marketing investments.

Agency 52

Agency Marketing SEO Machine Learning 52

Martech

FEBRUARY 25, 2022

ActiveCampaign’s Customer Experience Automation (CXA) platform provides businesses of all sizes access to 600+ pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful segmentation and personalization across social, email, messaging, chat, and text. Product overview. Why we care.

Marketing 115

Marketing Manufacturing Communications Healthcare 115