Basis

AUGUST 30, 2022

CTV ads are high-quality, non-skippable, and 100% viewable. Have I been mindful of the length of my ad, perhaps using A/B testing to determine what resonates most with my audience? Good storytelling + a 100% viewable and non-skippable format = a huge opportunity to build or expand awareness of your product.

Advertising 96

Advertising Viewability Brand Awareness A/B Testing 96

Automatad Inc.

FEBRUARY 1, 2024

It covers strategies with engineering nuances that positively reflect on ad viewability and yield. This whole process should run under the optimal time to get better results like more impressions , clicks , and conversions with the displayed ads. The same 1-second delay decreased the viewability by 2.9% What Is Ad Loading Time?

Viewability 52

Viewability Ad Server Ad network Header Bidding 52

Monetize More

APRIL 12, 2023

Viewability Lazy loading can increase the overall viewability, but the equation is not very simple. As a user scrolls, hiding previously rendered slots or showing previously hidden slots isn’t the proper implementation of lazy loading and doesn’t improve viewability. As a result, you get a good conversion.

Viewability 52

Viewability Header Bidding Impressions A/B Testing 52

YieldBird

MARCH 6, 2024

Visitors are likely to abandon a site that takes too long to load, leading to fewer ad impressions and, consequently, lower ad revenue. The Fine Art of Timeout Optimization Finding the right Auction Timeout is not about guesswork but testing. Increase the timeout too much, and you might start seeing a drop in user engagement.

Header Bidding 52

Header Bidding A/B Testing Impressions Viewability 52

Monetize More

FEBRUARY 8, 2023

Here’s why you need to choose Pubguru header bidding: Dynamic AdX Floors : Use header-bidding bids to dynamically adjust AdX floors on every single impression. AI-powered viewability bidding : Allow bidders to buy based on the viewability of units, not just unit codes. Better user experience is the main priority!

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Basis

MARCH 14, 2023

This could include preparing multiple versions of the same video, editing them to different lengths, and planning to A/B test them to see which lengths perform best. Setting yourself up to be agile throughout the campaign will only make things easier once your media goes live.

Advertising 96

Advertising A/B Testing Audience Viewability 96

Monetize More

DECEMBER 29, 2022

Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). Predicted Viewability Bucket. Goal: Allow publishers to identify the inventory that meets the 3 key criteria programmatic buyers look for: Viewability- Meeting the 50% threshold and getting as close to 100% as possible.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Media Math

FEBRUARY 19, 2023

To do this, you need to increase your win rate, which measures the number of impressions served over the number of bids you issue. At Cannes Lions , Laure-Sarah Labrunie of Nestle Media shared that the CPG brand A/B-tested creatives with lower video resolution and monophonic sound, both of which yield lower carbon output.

Media 52

Media Viewability A/B Testing Impressions 52

Monetize More

AUGUST 18, 2022

This blog post breaks down the best ad placement strategies tried and tested by MonetizeMore’s publishers that will help you get maximum ad impressions and crush your ad revenue goals. We all know that ad viewability is a key metric you need to look into to optimize ad earnings. Split Testing. Ad Refreshes.

Header Bidding 52

Header Bidding Viewability Video Ads Banner 52

Automatad Inc.

JANUARY 26, 2023

Page RPM stands for page revenue per mille (Mille is Latin for thousand) and measures the revenue generated by a website or mobile app per thousand views or impressions. Impression RPM: This is the revenue generated per thousand ad impressions. So, if a website earned five clicks for 100 impressions, then the CTR is 5%.

Header Bidding 52

Header Bidding CPC Impressions Click Through Rate 52

InMobi

AUGUST 7, 2019

Are you running shadow ads in the background and therefore that will reduce your fill rate because your viewability is going to be down? And are there any other places where the users engage consistently in the application where you could serve ads and you could increase your impressions per DAU? Are you A/B testing?

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

Basis

NOVEMBER 5, 2024

This could include preparing multiple versions of the same video, editing those versions to different lengths, and planning to A/B test them to see which lengths perform best.

Advertising 96

Advertising Audience A/B Testing Viewability 96

Monetize More

MAY 9, 2023

Doing so will help maintain a healthy ecosystem free of any invalid clicks or impressions that could hurt your overall profits. Utilize A/B Testing : As with any effective marketing strategy, testing is essential for successful ad optimization. Instead, focus on quality over quantity.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Automatad Inc.

FEBRUARY 9, 2023

eCPM stands for ‘effective cost per thousand impressions’ and is a key ad performance metric used by publishers to measure the revenue they earn from display advertising. eCPM is calculated by dividing the total revenue generated by an ad campaign by the number of impressions the campaign received. So, let’s begin.

CPM 52

CPM Ad Inventory Impressions CPL 52

Automatad Inc.

APRIL 25, 2024

These ads will bring you a good amount of viewable impressions and clicks, improving value of your ad inventory. We have covered a few best practices to help you drive conversions: Find the best ad placement: Increasing ad viewability from 50 to 80% uplifts the revenue by 80%.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Digiday

OCTOBER 4, 2022

Best Cookieless Identification Technology 4D Context Outcomes Engine, a division of Silverbullet Group Audigent’s Cookieless Hadron ID Delivers an Addressable Impression Rate of 81% for Advertisers Comscore Fundamental Media and Alphix Solutions ID5 Identity Cloud Merkury Powered by Merkle. Best CRM Platform Act!

Viewability 69

Viewability Healthcare A/B Testing Food 69

Smart-Hub

OCTOBER 24, 2023

A/B Testing and Optimization Consistently perform A/B tests on ad creatives, formats, and messaging to pinpoint the most effective elements for your audience. Conduct tests with different formats, such as in-text, in-feed, or sidebar ads, to ascertain the most effective approach.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

RevX

MAY 5, 2022

Challenges around viewability, ad fraud, and attribution make the digital ad supply chain more convoluted. Make sure to get clarity on: Whether the DSP (Demand-Side Platform) will provide not only click but also impression-level transparency? Does the DSP support incrementality and A/B testing? The Key Message.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Lemonads

DECEMBER 2, 2020

monthly unique users - more than any other native provider; Unmatched Inventory Quality : rest easy with publisher-direct, bot-free, brand-safe & guaranteed viewable inventory; High performance: optimize creative performance with AI-powered, built-in machine learning. Greatest Native Reach: with a reach of 220MM+ U.S.

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

InMobi

APRIL 23, 2019

Breaking this down, in the brand advertising world, the larger agencies have been adding more boxes on their IO’s for ad networks to tick, and demanding viewability and anti-fraud technology. How many impressions are you sacrificing to keep the ad unrefreshed for that length of time? That AdOps people would care about users.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Single Grain

NOVEMBER 17, 2020

Click-through rate, or “CTR,” measures the number of clicks that each of your ads received, compared to the number of times it was viewed (aka, “impressions”). Plenty has already been written on how to use A/B split testing in paid ad campaigns, so I won’t reinvent the wheel here. How to Decide What SEO Tests to Run. *

CPL 98

CPL Retargeting ROI Click Through Rate 98

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. This platform also comes with various tools publishers can use to maximize ad viewability , detect IVT, and ensure a brand-safe advertising environment. These networks do the work for you. What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Smart-Hub

MARCH 19, 2024

When designed properly, they can give a strong first impression. CTR (a click-through rate) is the number of clicks compared to the number of ad impressions. Reach is the number of unique users who have seen an ad, while impressions refer to the number of times the ad was displayed.

ROI 64

ROI Native Advertising Ad Exchange Banner 64