The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Email marketing is less susceptible to algorithm changes but is still impacted by deliverability rules.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. As a result, the most significant differences between B2C marketing and B2B marketing involve the number of people involved in the purchase decision and the length of the sales cycle.

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A/B Testing Marketing Machine Learning Retail 110

Martech Series

FEBRUARY 2, 2023

Motivation AI is the only approach that is proven to increase marketing conversion rates and drive business impact. Unlike ChatGPT and similar models that pull and learn from the entire “Wild West” of the Internet, Motivation AI is trained on a specialized dataset of real interaction and transaction data from 150 million U.S.

Machine Learning 96

Machine Learning A/B Testing Marketing Conversion Rate 96

Single Grain

SEPTEMBER 8, 2023

In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” your content marketing ROI. Improved Predictive Metrics : GA4 harnesses machine learning to offer predictive metrics. Need help moving to GA4?

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ROI A/B Testing Marketing SEO 98

Martech Series

FEBRUARY 21, 2023

Marketing Technology News: VUZ Partners With MBC Group to Expand Its Video Content Offerings and XR Experiences Admiral has unique experience in the visitor engagement and conversion space, and this launch builds upon VRM’s existing machine-learning foundation.

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A/B Testing Machine Learning Media Conversion Rate 90

PubMatic

SEPTEMBER 23, 2024

This year’s focus was on how we can use Generative AI and Machine Learning to solve business problems, and enable others to be more effective and productive It was great to see that 36% of the projects incorporated AI and ML. A cost-effective, self-sustaining solution to simplify A/B testing.

Machine Learning 76

Machine Learning A/B Testing Impressions Video Ads 76

Martech

NOVEMBER 14, 2024

Companies using customer journey analytics saw a 54% greater return on marketing investment than those without, the Aberdeen Group found. Patent 2 focuses on integrating AI and machine learning to predict customer behavior, allowing businesses to anticipate needs and personalize interactions in real time.

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Machine Learning Click Through Rate A/B Testing Conversion Rate 122

Martech Series

JUNE 6, 2022

a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, today announced a partnership with Brand Innovators to host an inaugural Marketing AI Conference: the Future of AI & Personalization Summit in New York. Inuvo , Inc.,

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A/B Testing Machine Learning Marketing MarTech 70

Martech Series

JUNE 15, 2022

Another common usage pattern is to build and train your machine learning model on historical data in Snowflake, and use Rockset to provide real-time features and signals during model serving.”. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify.

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Machine Learning A/B Testing MarTech Marketing 86

AdvertiseMint

NOVEMBER 21, 2023

More and more companies are using AI for marketing and advertising in powerful ways. What if you could use customer data to craft personalized marketing messages? AI and machine learning make all that possible. Companies using AI for marketing enjoy significant advantages over competitors that don’t.

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Machine Learning Marketing Audience Conversion 52

Martech

OCTOBER 4, 2021

“As marketers, we often think about listening very closely to our customers, but we do that in kind of obtuse ways. Here are five ways marketers can improve site search and win over more customers. Prepare the marketing team. Your whole marketing team should be on the same page when it comes to site search.

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A/B Testing Machine Learning MarTech Conversion 131

Martech

SEPTEMBER 20, 2021

They also had limited time to wait for results from a traditional A/B testing approach. . To accelerate their decision-making process, they implemented Vizit, a visual intelligence platform that uses AI and machine learning to identify the components of visual content and quantify its effectiveness.

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Conversion A/B Testing Machine Learning Conversion Rate 114

Martech

JANUARY 31, 2023

Over the last several years, digital marketers have been focused on delivering a customer experience (CX) that differentiates them from the competition. Conversion optimization platform functionality typically includes: A/B and multivariate testing. Tools to manage testing programs and “roll out” successful experiments.

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Conversion Machine Learning A/B Testing Conversion Rate 103

Martech Series

JUNE 22, 2022

Next-gen A/B testing brings the experimentation capabilities of Airbnb and Netflix to companies at every stage. Eppo, the next-gen A/B experimentation platform bringing the high experiment velocity of Airbnb, Netflix, and Facebook to all companies, announced $19.5M Marketing Technology News: Cavai Appoints Mats Persson as CEO.

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A/B Testing Machine Learning MarTech Marketing 74

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Attributing sales to marketing is a challenge.

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Marketing A/B Testing Machine Learning Finance 116

Martech

JUNE 26, 2024

Marketers are catching their breath from a flood of updates and new features. The next step is to determine how new AI capabilities will change the way marketers and advertisers reach customers. In A/B testing, traditionally the A variant and B variant were defined by humans,” said Shih.

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A/B Testing Machine Learning Cookies Electronics 112

Martech Series

JUNE 16, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV).

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Brand Lift Advertising Marketing Viewability 84

Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Work With Us What Is AI for Marketing?

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

AdvertiseMint

AUGUST 21, 2023

Pay-Per-Click (PPC) marketing has become a potent tool for companies looking to engage with their target audience in today’s changing digital landscape, where online visibility is crucial. Automated strategies leverage machine learning to adjust bids dynamically. Every aspect of your campaign is a potential testing ground.

A/B Testing 40

A/B Testing Marketing Click Through Rate Machine Learning 40

Martech

FEBRUARY 12, 2024

Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. She entered the query: “What are the challenges for marketing operations in 2024? Marketing and sales were two good examples.

Marketing 107

Marketing SEO A/B Testing Communications 107

Martech Series

SEPTEMBER 16, 2022

Marketers and analysts have utilized analytics to improve customer experience (CX) for so many years that it’s tempting to assume we’ve seen it all. When the data reveals a point of friction, A/B testing can identify better alternatives. New approaches for proactive CX enhancement. Creating a proactive analytics operation.

Machine Learning 110

Machine Learning A/B Testing Conversion Rate Conversion 110

Ad Wisey

OCTOBER 28, 2024

My area of interest is any paid advertising with a focus on Google, marketing data analysis, conversion rate optimization, growth marketing. I want to share with you my long-term observations on the myths that have grown densely in modern paid ads marketing, and I want to partially debunk these myths.

Machine Learning 52

Machine Learning A/B Testing Conversion Conversion Rate 52

Martech Series

AUGUST 30, 2022

Founded in 2013, Anyword uses artificial intelligence and machine learning to create a marketing copy generator tool. Marketing Technology News: Data Complexity Untangled by Rowbot.io Marketing Technology News: MarTech Interview With Rob Hall, CEO at Playground xyz.

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A/B Testing Machine Learning Conversion Conversion Rate 85

Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. Ad Placement Optimization: Use automated algorithms and machine learning to analyze historical data and optimize ad placements.

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Viewability Mobile Ads A/B Testing Impressions 98

The Ad Tech Blog

APRIL 26, 2024

The ability to adapt in real-time to users’ changing needs presents a significant advantage in the fast-paced world of digital marketing. It not only impacts the user experience but also affects advertisers’ return on investment, making it a critical issue in digital marketing.

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Advertising Conversion Rate Healthcare A/B Testing 130

Monetize More

JUNE 29, 2023

The world of AdTech marketing is rapidly evolving, mainly due to the rise of artificial intelligence, or AI. AI is transforming the landscape of AdTech marketing by enabling more personalized, efficient, and effective advertising campaigns. For marketers, AI extends its capabilities to other facets of the marketing process.

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Machine Learning A/B Testing Header Bidding Cookies 97

Martech

OCTOBER 6, 2021

In part 1 of this 3-part series , I explored different options seating personalization capabilities in a larger marketing technology stack context. In this case, several personalization platforms started as simpler services for providing A/B testing. Common capabilities are: A/B Testing, or more advanced A/B/.N

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A/B Testing Machine Learning MarTech Communications 107

Single Grain

AUGUST 16, 2023

One of the most important types of data you’ll ever measure with online marketing is your cost per acquisition, so understanding CPA is the key to unlocking extraordinary ROI. Whether you’re an experienced marketer looking for new techniques or brand new to the field, you’ll learn something here!

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CPA A/B Testing Machine Learning Conversion 52

Single Grain

MAY 30, 2023

If there’s one definitive theme word representing the climate of marketing so far this year, it’s artificial intelligence. If you don’t have the bandwidth or the knowledge yourself, the best thing to do is hire an AI marketing agency to do the hard work for you. Work With Us What Is an AI Marketing Agency?

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Agency Marketing SEO Machine Learning 52

illumin

MAY 22, 2024

Facebook and Instagram ads (as well as the sure-to-come Threads ads) are a critical tool in many marketers’ playbooks. Now, with the introduction of Threads , Meta is looking to corner another aspect of the social media market. Use A/B testing to experiment with different ad formats, messaging, and targeting options.

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Retargeting Click Through Rate A/B Testing Machine Learning 59

Martech

JULY 21, 2022

As marketers, we know well that our budgets are the first to get cut. Marketing is notoriously undervalued, even though research shows that companies who didn’t cut their marketing spend during a recession actually bounced back more strongly than those who did. Test, test, test. Test everything.

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Machine Learning Conversion A/B Testing Audience 118

Martech

APRIL 14, 2022

We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. Digital marketing runs on numbers. Marketers must manage their creative teams to best effect. Once upon a time, marketing and advertising was guided mostly by creatives. Marketing is math plus magic.

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A/B Testing Machine Learning GDPR Agency 118

Martech

OCTOBER 18, 2023

Multichannel attribution is the unsung hero of data-driven marketing in a digital landscape teeming with touchpoints. It provides a lens through which we can observe the efficacy of each channel in our marketing ecosystems, giving us further insight into which channel is to thank (or blame) for campaign results.

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CPA Conversion Rate Conversion ROI 121

Single Grain

JULY 28, 2020

Few marketing channels are as direct as email — and few are as effective. Almost 60% of marketers say that email marketing is their biggest source of ROI. Clearly, email marketing is a force to be reckoned with. With so many popular email marketing tools vying for your business, it can be hard to choose one.

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Marketing A/B Testing Pop-Up Machine Learning 90

Single Grain

FEBRUARY 19, 2024

Recently, the integration of AI and machine learning tools has been a game-changer, allowing for more personalized and dynamic optimization strategies. At Single Grain , we are continuously learning how we can leverage these tools to help our clients be innovative in their approach to increase their conversions.

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Conversion Rate Conversion A/B Testing GDPR 52

Smart-Hub

JUNE 17, 2024

However, marketing on social networks is not the only way for advertisers to drive engagement. Powered by machine learning algorithms, programmatic mobile ad buying enables advertisers to purchase mobile ad inventory automatically via a demand-side platform (DSP). What is Mobile Programmatic Advertising?

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Demand Side Platform Ad Exchange A/B Testing Mobile Ads 60

Martech

MAY 22, 2024

Email marketing: Optimizing the welcome sequence The welcome email sets the stage for your relationship with new subscribers. In fact, 75% of consumers made purchases as a result of SMS marketing efforts. Continuous learning and optimization In marketing, staying static is not an option.

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A/B Testing Retargeting Machine Learning Conversion Rate 69