Remove A/B Testing Remove Machine Learning Remove SEO
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12 Ways to Use Machine Learning in Digital Marketing

Single Grain

That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes. In this guide, I will cover 12 ways in which you can leverage the power of machine learning to improve your digital marketing.

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ClickFlow as a RankScience Alternative (for SEO Testing)

Single Grain

If you've been working in SEO for any amount of time, you probably have a bunch of checklists to refer to each time you work on a webpage. That said, SEO is in constant flux. Benchmarking and testing are the new tools in your SEO arsenal. In fact, benchmarking and testing are your new checklists.

SEO 98
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SEO & CRO: How Rankings and Conversions Complement Each Other

Single Grain

We often think of conversion rate optimization (CRO) and search engine optimization (SEO) as distinctly different disciplines, or even being in opposition to one another. The role is different: those in SEO are focused on how to get visitors to your site , while those in CRO are focused on getting visitors to buy. Dive Deeper: .

SEO 108
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How to Measure Your Content Marketing ROI

Single Grain

Improved Predictive Metrics : GA4 harnesses machine learning to offer predictive metrics. A-B Test Your Content You might think A/B testing is better reserved for social media posts and paid media ads by trying out different graphics and copy. Take an article discussing SEO, for example.

ROI 98
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ClickFlow as an Alternative to MarketMuse

Single Grain

The creators of both tools understand that SEO is a lot more than simply repeating your target keyword a few times in the body, throwing it into a subheading, adding some internal and external links, and then calling it a day. SEO Element Split-Testing. Click here to learn more and get started. Content Decay.

SEO 52
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Optimizing Ads for Maximum Returns & Protecting Your Website

Monetize More

This means targeting a niche audience and using SEO best practices to create content that appeals to them specifically. Utilize A/B Testing : As with any effective marketing strategy, testing is essential for successful ad optimization. By focusing on organic traffic, of course! Instead, focus on quality over quantity.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Aids in better decision-making : Machine learning programs excel at analyzing large volumes of data quickly.