Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. To maximize the impact of your mobile ad campaigns, it’s essential to prioritize viewability. How to Optimize Ad Viewability in Mobile Apps?

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

Martech Series

JUNE 16, 2022

Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify. Now, with the Quantcast Platform, marketers can measure and optimize brand advertising as effectively as their direct response campaigns.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Monetize More

FEBRUARY 8, 2023

AI-powered viewability bidding : Allow bidders to buy based on the viewability of units, not just unit codes. Ad Layout Testing (RIP manual ad placements) It’s high time to start customizing ad layouts for your visitors. Bid Scaling : Monitor & adjust ad partners based on their net revenue.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Monetize More

MAY 9, 2023

Utilize A/B Testing : As with any effective marketing strategy, testing is essential for successful ad optimization. A/B testing will help you determine which tactics work best for you and your website so you can maximize results from display ad revenue. Instead, focus on quality over quantity.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

MobileAds

DECEMBER 5, 2020

DCO allows creative teams to assemble ads more effectively by working with machine learning to optimize the best performing ads. Dynamic Creative Optimization can be explained as doing A/B testing simultaneously and using sophisticated algorithms to interpret the results. Demographics. Retargeting information.

Conversion Rate 52

Conversion Rate A/B Testing Machine Learning Viewability 52

Basis

AUGUST 30, 2022

CTV ads are high-quality, non-skippable, and 100% viewable. Have I been mindful of the length of my ad, perhaps using A/B testing to determine what resonates most with my audience? Good storytelling + a 100% viewable and non-skippable format = a huge opportunity to build or expand awareness of your product.

Advertising 83

Advertising Viewability Brand Awareness A/B Testing 83

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is based on complex algorithms and evolved through machine learning. A/B Testing and Optimization Consistently perform A/B tests on ad creatives, formats, and messaging to pinpoint the most effective elements for your audience.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52