Martech

FEBRUARY 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What is the R programming language, and how is it used in marketing?

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Martech

JANUARY 23, 2025

Every year, the martech world is flooded with bold predictions about whats next. Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. Were all going to spend more on martech tools this year and probably for years to come. AI writes flawless long-form marketing copy AI is pretty cool.

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Martech

NOVEMBER 8, 2024

Email marketers are going to have their hands full in 2025. Tight budgets, leadership that fails to understand the value of email and its underlying technology and the eternal testing of segmentation and personalization — and let’s not forget the role of AI in all of this — all remain part of the job. Processing.

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Martech

FEBRUARY 16, 2022

Odds are, you’re A/B testing. What’s making A/B testing obsolete? Join Scott Brinker, editor, chiefmartec.com and OfferFit’s CEO, George Khachatryan, for a discussion on how new AI methods are displacing traditional A/B testing, and what this means for the test and learn programs you use to maximize customer engagement.

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Martech

MAY 2, 2022

Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. This sometimes leads to falling short on your marketing goals. The post Master the art of A/B testing appeared first on MarTech.

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Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven.

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Martech

SEPTEMBER 16, 2024

Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. Think of it as the core of your marketing strategy, where all tools and processes support your business goals. The role of a martech COE in driving strategic alignment Every organization is different.

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Martech

OCTOBER 9, 2023

Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us.

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Martech Series

JULY 7, 2022

Out of 21 vendors, SiteSpect was named market leader in FeaturedCustomers’ A/B Testing Software category. an A/B testing and customer experience optimization platform provider, named A/B Testing Market Leader in FeaturedCustomers Summer 2022 Customer Success Report. SiteSpect, Inc.

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Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

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Martech

MARCH 17, 2025

Now is not the time to be an email marketing Luddite. Ive seen these tech advances revolutionize email marketing strategies. Heres what every agency and marketer should know to smash their 2025 KPIs. Dig deeper: Email marketing strategy: A marketers guide 2. Recipients are bombarded with phishing scams and spam.

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Martech

DECEMBER 12, 2024

About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. Likewise, your marketing efforts will have a greater chance of success with a one-two combination of SMS and email. As with email marketing, the more legitimate SMS subscribers you have, the better. Why do both?

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Marketing Pop-Up A/B Testing ROI 109

Martech

AUGUST 5, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

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Martech Series

FEBRUARY 27, 2023

North America’s fastest-growing optimization solution, Kameleoon , offers the most complete native, two-way integration with Google Analytics 4 (GA4) available for A/B testing today. “As early as 2021, Kameleoon has offered a native, two-way integration with GA4 for our customers who made the switch early on.

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illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

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Martech

MARCH 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How are marketers using ChatGPT’s Operator function?

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Marketing A/B Testing SEO Conversion Rate 69

Martech

OCTOBER 17, 2024

Hype AI launched its marketing platform, which lets businesses of all sizes create high-impact content and foster intuitive brand growth. It can quickly create marketing strategies, new product concepts, competitive analysis, social media messages, blog posts and design print and outdoor advertising. Processing.

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MarTech A/B Testing Conversion Education 66

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

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Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations. However, it also introduces new risks.

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Martech Series

OCTOBER 25, 2022

Bloomreach, the world’s #1 Commerce Experience Cloud, announced the launch of Contextual Personalization, a new feature from Bloomreach Engagement that allows marketers to tap into the missed revenue opportunities presented by traditional A/B testing.

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Martech

MARCH 12, 2025

Focus groups can be an important marketing tool, providing real-world insights straight from customers’ mouths. Fortunately, a solution may be on its way: synthetic audience testing. Synthetic audience testing involves creating digital twins or avatars of customers that can answer marketers’ questions.

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Martech

SEPTEMBER 11, 2024

Many companies operate with rigid boundaries between the marketing, sales and customer success departments. The hidden cost of boundaries: Why siloed teams hurt revenue and customer satisfaction Putting boundaries between marketing, sales and customer success in your business could cost you money and lower customer satisfaction.

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Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. Test multiple biases strategically within a holistic testing framework. Social proof What is it?

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Martech

MARCH 20, 2025

This means less time spent editing and refining AI-generated content, making it easier to scale content marketing efforts while maintaining quality and relevance. How it helps you This long-awaited feature helps marketers optimize CTAs by testing different designs and copy to improve conversions.

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A/B Testing Conversion Marketing Communications 90

Chief Martech

FEBRUARY 28, 2022

Bain & Company recently conducted a martech survey with 100 major consumer products companies. They evaluated these companies’ maturity on 30 different martech capabilities, including enablers such as martech product management and governance practices. For example, A/B testing offers through an email campaign.

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Martech

MARCH 10, 2025

“AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market.

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Martech

OCTOBER 4, 2024

Experimentation Hub also automates the delivery of test results so that marketers do not need to do manual calculations or measure statistical significance. Certainly, marketers are already running specific tests — when they have the time and opportunity to do so. It’s about building an experimentation culture.

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Martech Series

NOVEMBER 8, 2022

With the emergence of physical to digital marketing technology, brands are zeroing in on tools that drive measurable engagement. Experiential marketing made a splashy comeback in 2022. The need to collect and take action on real-world marketing data points has opened the door for Boston startup, Tapple.

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MarTech A/B Testing Conversion Rate Marketing 90

Martech

NOVEMBER 14, 2024

Companies using customer journey analytics saw a 54% greater return on marketing investment than those without, the Aberdeen Group found. Test and iterate : Implement methods like A/B testing to evaluate the effectiveness of new solutions and make necessary adjustments based on the results. Processing.

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Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. As a marketing team, you need tools to help. Product recommendations.

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Martech

MAY 12, 2023

Are you looking for inspiration to improve your organization’s marketing performance? As marketing-oriented professionals, we’re all responsible for contributing ideas, regardless of where we sit on the organizational chart. Further, we are also targeted by our fellow martech practitioners. Get MarTech!

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Martech

OCTOBER 11, 2021

Data analysis goes hand in hand with customer experience in the modern marketing landscape. Marketers should examine audience data from each touchpoint in the sales cycle, a process professionals call “customer journey analytics.” Watch the full presentation from MarTech here (free registration required).

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Martech

DECEMBER 19, 2024

Dig deeper: 7 marketing strategies to conquer decision paralysis How framing your CTA as avoiding a loss can drive action Loss aversion is a psychological principle where people are more driven to avoid losing something than to gain the same thing. The post The science behind high-performing calls to action appeared first on MarTech.

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Martech

MAY 29, 2024

How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference , two marketing leaders discussed this precise task. What they discovered was that marketers need to understand all facets of the funnel and have data ready to make decisions.

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A/B Testing Conversion Rate Marketing Communications 118

Martech

JANUARY 20, 2023

There are very real dangers in saying “no” in the marketing technology and operations space. But instead of coming to the marketing technology and operations folks, they went with a tool with a free tier like Asana or Trello. When they are brought to light, the marketing technology and operations folks are understandably frustrated.

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Martech

MAY 16, 2024

But your marketing team is already running on fumes, attempting to drive results with limited resources. Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. As you embark on your marketing automation journey, consider the following tips to get the most from your solution: 1.

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Martech

OCTOBER 14, 2022

In a recent MarTech session , Comoto’s Dana Green joined BlueConic’s Jackie Rousseau-Anderson to discuss how they are using a customer data platform to unify customer data across multiple brands and systems and activate it across channels to deliver more engaging customer interactions. The Comoto Family of Brands is one such retailer.

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